The Lega Serie B has intensified negotiations for the sale of television rights for the three-year period 2024-2027. Although there is still no definitive certainty about which broadcasters will broadcast the cadet championships in the coming years, Sky and DAZN seem to be in pole position. In the event of an agreement with two broadcasters, the expected cost for each of them will be 16 million euros plus VAT.
Negotiations underway
Negotiations between Lega Serie B and potential broadcasters are currently underway. The League does not rule out the possibility of considering the entry of further broadcasters, thus expanding the panorama of channels that could broadcast Serie B matches. This strategy could not only increase the visibility of the championship, but also increase revenue from television rights .
Calendar of matches over the weekend
In parallel with the negotiations for the TV rights, the Lega Serie B has announced the calendar of the playing windows for the weekend’s matches. The matches will be spread across different time slots to maximize coverage and accessibility for fans. Here are the expected game windows:
1. One or more races in advance on Friday starting from 6.00 pm.
2. One or more races on Saturday starting from 2.00 pm.
3. One or more races on Sunday starting from 12.00.
4. A postponed match on Monday starting from 6.00 pm.
The novelty of the Sunday lunch-match
One of the main innovations of the new calendar is the introduction of the Sunday lunch match, with matches starting at midday. This choice aims to experiment with new times that can encourage a greater public following, both in terms of spectators in the stands and television viewers.
Towards greater visibility
Lega Serie B’s strategy of diversifying game windows and involving more broadcasters is part of a broader plan aimed at giving greater visibility to the cadet championship. The objective is to attract an increasingly large and loyal audience, thus increasing the value of the Serie B brand.
Negotiations for the Serie B television rights for the three-year period 2024-2027 are at a crucial stage. With Sky and DAZN as the main contenders, Lega Serie B is keeping open the possibility of involving other broadcasters, in an attempt to maximize revenue and visibility of the championship. In the meantime, the new calendar of weekend matches, with the novelty of the Sunday lunch match, represents a significant step towards greater usability and popularity of Serie B football. The next few weeks will be decisive in defining the television panorama of the cadet championship for the next three years.
