The Just Play network continues to grow in Italy and abroad. The brand arrives in Matera with its first store in the region and with a latest generation format
Futuristic furnishings with geometric shapes emphasize the environments of the concept store that the 3A company has dedicated to the Just Play brand, specialized in streetwear and
sportswear. In particular, the store opened in Matera is dedicated to the Alpha and Z generations with impactful display solutions, bright colors and niches capable of enhancing the products in the assortment. On the same days, the brand also opened a shop in Trikala, Greece where it operates with two facilities, one in Larissa.
The opening in Matera, however, marks the brand’s entry into Basilicata and consolidates the network with its 18th point of sale.
The offer focuses on clothing and footwear dedicated to young enthusiasts
streetwear and sportswear, aged 0 to 16. In assortment brands such as Nike, Jordan, Converse, Adidas, New Balance, New Era, Crep, particularly iconic for the target audience of this concept store.
The Just Play network
Just Play stores are now present in many of the main Italian cities, such as Verona, Milan, Rome, Bergamo, Naples, Matera, Policoro and, outside the national borders in Larissa and Trikala in Greece, and in continuous expansion, offering young consumers purchasing solutions always in line with the main trends.
