Rome, 25 June. (askanews) – To regenerate body, mind and spirit, we know that nature is the best personal trainer: the color green and the open air stimulate creativity, concentration, relaxation and oxygenation. Not only that, a note informs, the time we spend immersed in nature becomes a determining factor in promoting our psychophysical well-being, with lengthening of healthy life expectancy, strengthening of the immune system, antidepressant and anti-inflammatory action, memory and quality of sleep. Nature and well-being will thus be the common denominator that will enliven the days of the “Dolomiti Wellness Festival”, which will return to Pinzolo again this year, in the tourist area of Madonna di Campiglio (TN), from 5 to 7 July 2024.
Already from Sunday 30 June a week dedicated to well-being will begin, in which to regenerate in a naturally therapeutic context, among the Brenta Dolomites, a UNESCO World Heritage Site and of the Adamello Group, in a valley – Val Rendena – rich in water and woods, experimenting with a new way of experiencing a holiday, a tourism that enhances the synergy between nature and well-being. Experts in health, movement, breathing and wellbeing will take turns to guide the participant towards a healthy lifestyle, focusing on psycho-physical well-being. The Festival is an opportunity to recharge with positive energy, train and inform yourself, free your mind and also make new friends with like-minded people. And become the protagonist of your own change, choosing from a vast range of outdoor activities: from fitness to yoga, from trekking to relaxation, from high altitude experiences to enlightening conferences and much more.
As emerges from a study conducted by ENIT – National Tourism Agency – in collaboration with Human Company and the Piepoli Institute, the 2024 holiday trend is characterized by the search for contact with nature. And the most popular trend is that of outdoor holidays, in particular for the age group between 35 and 54, great lovers of freedom. They are holidays of full immersion in nature: an ideal holiday for those who love movement, an active and healthy lifestyle, even for those who simply want to relax and enjoy the healthy benefits that nature offers. Furthermore, interest in the mountains is increasing. The type of tourism linked to the outdoors has become a strong and conscious choice on the part of Italians: the outdoors has become the new luxury, preferred by one Italian in five, which allows them to spend their time “into the wild” in full freedom.
The inauguration and presentation of the wellness week and the “Dolomiti Wellness Festival”, promoted by Treventur – Trentino Eventi Turismo, in collaboration with the Madonna di Tourism Company, will begin on Monday 1 July at 9.15pm in Piazza Carera in Pinzolo. Campiglio, with the patronage of authoritative medical-scientific associations, such as SIM – Italian Society of Medicine – Union of Health Associations, AIMe.F – Italian Association of Forest Medicine, AIROP (Italian Association for Occlusive Postural Re-education), CSEN – Educational Sports Center Nazionale, recognized by CONI, and the media partnership with Radio Wellness.
The usual medical-scientific conference dedicated to healthcare workers, but open to all, on health and well-being entitled “The Health Pyramid” will be held on Saturday 6 July from 9.30am to 5pm. Doctors and health workers will participate in collaboration with AIMeF (Italian Association of Forest Medicine), SIM (Italian Society of Medicine) and AIROP (Italian Association for Occlusive Postural Re-education). It will give doctors and health workers the opportunity to have ECM training credits.
“A revised and richer format. The 2024 edition – underlines Anna Ciech, CEO and Event Manager of Treventur, the agency that created the Dolomiti Natural Wellness project for APT Campiglio and created the Dolomiti Wellness Festival – underlines the importance of practicing activities or even just relaxing in nature , with the awareness of the enormous benefits for our body, mind and spirit. The location is splendid, with nature – the true glue of the event – in its maximum expression: from the Pinzolo pine forest along the Sarca river, up to the Dolomites. Among the great news this year is the participation of well-known influencers from the world of wellness, yoga, fitness, breathing and food. And again: the Wellness Shop Village, with health, wellness and beauty companies and products, then the Community Area, a space in the pine forest where you can make new friends and be able to share the many experiential activities on offer, from the morning until the Natural Movida in the evening. It will in all respects be a great event of movement, relaxation, food and socialisation: a unique opportunity to find ideas and motivation towards a healthy lifestyle and a long and healthy life. An event not to be missed.”
“The dimension, that of ‘wellbeing in nature’ – comments Tullio Serafini, President of the Madonna di Campiglio Tourism Company – has become part of the Tourism Company’s product strategy in recent years, with dedicated projects and a structured tourist offer in the area. The week coming to Pinzolo of the Dolomiti Wellness Festival offers, in particular, a new way of experiencing a holiday, focusing on tourism that enhances the synergy between nature and health and which spreads a mountain culture linked to well-being”.
