New seafront in Riminibut above all a symbol of Rimini changing its skin like 360 degree tourist destination – from seaside city to “city by the sea” -, The Parco del Mare is the symbolic work of the “new” tourism at home in Rimini. A real holiday location that is also able to respond to the renewed needs of tourism and tourists: whose focus is increasingly on being outdoors.
It also comes from here large redevelopment project of the Parco del Mare seafront which, proceeding step by step, is transforming all 16 kilometers of the city’s waterfront. The work, largely already built and partly under construction, started from the two ends of the seafront and has already transformed the Belvedere area in Marina Centro and the Spadazzi seafront in Miramare. It is an urban regeneration project done in the name of sustainability and of environmental Protection, halfway between a jewel of sustainable urban planning and a real record, given its incredible kilometer extension. So much so that today the Parco del Mare is the intervention that most of all Rimini is bidding to become one of the greenest and slowest cities in Italian tourism: thanks to lots of greenery, sports areas, cycle and pedestrian paths, dunes, Adriatic vegetation, open-air gyms, sea forests and fountain-trees inspired by Gianni Rodari.
I study
A recent study carried out by researchers from Cast – Center for Advanced Studies on Tourism of the University of Bologna – Rimini Campus, Lorenzo Masiero and Judit Zoltan, with the collaboration of Uni.Rimini SpA, with Lorenzo Succi, had the objective of understand the behavior of tourists and their propensity to practice physical activity in the spaces of the Sea Park. And this survey shows how tourists arriving in Rimini are already aware of the presence of the work and, above all, of its contribution to the perception of the destination. At that time, the Sea Park has changed the image of Rimini for 62% of those interviewed, while for over 1 in 2 (55%) it represents an additional tourist attraction for the city. And again, according to over 50% of the sample, the Parco del Mare is a work that provides social and environmental benefits for the city. An interest that of tourists which then also manifests itself concretely: 34% in fact declared that they had done physical activity on holiday in the spaces of the Parco del Mare.
The Cast’s research finally reveals a greater willingness on the part of the tourists interviewed to participate in physical activity in the Sea Park in the low season. Rimini always remains a destination with the sea at its centre, especially in view of the summer months. The new video that is part of the promotion campaign tells it well #riminigoodvibes which VisitRimini launched in March 2024 thanks to a high-impact video format, shot in the symbolic places of the destination. It’s a new strategic and creative path which expresses the idea of a Rimini that always makes you feel good and which with its unique places welcomes every type of guest: those who love history, those who want to live in contact with the sea and nature, those looking for events and demonstrations international. The protagonist of this second video is the famous Rimini hospitality declined in the day at the seaside, but told from the point of view of those who work to ensure that this holiday on the water is at the top for the tourists who want to enjoy it.
Tags: Center for Advanced Studies on Tourism of the University of Bologna, Municipality of Rimini, VisitRimini
