Increasing trend for tourism in Cremona, councilor Mazzali: “Growing data here also in 2024”.
Cremona tourism: growing trend
The analysis of the first data on tourist flows in the province of Cremona from January to April 2024 shows higher attendances than 14% compared to 2023with Arrivals equal to +2.50%.
This is what emerged during the discussion at the Cremona Chamber of Commerce, held yesterday, Wednesday 19 June 2024, where the Lombardy Region Councilor for Tourism, Territorial Marketing and Fashion Barbara Mazzali commented on the latest data and the trend of the tourism sector in the area. On this occasion, he presented the recent measures to support the sector and shared the new territorial marketing strategies with hospitality, trade and craft operators.
The numbers
The numbers ofRegional Tourism Observatoryin collaboration with theTourism Observatory of the Municipality of Cremonaconfirm the growth trend which already last year had recorded an increase in overnight stays in the Cremona area equal to + 17% compared to 2019reference year for Italian tourism.
“Cremona is growing – he explained – because it has been able to respond perfectly to the demand for ‘experiential tourism’which here in a particular way is intertwined with the beauty of nature, with excellent craftsmanship which combines the artisan ‘know-how’ with technological innovation, with the sweet tooth culinary traditionwith events capable of moving large numbers.”
The meeting was also attended Gian Domenico AuricchioExtraordinary Commissioner of the Cremona Chamber of Commerce, operators and local institutions.
Cremona, continued the councilor, “It certainly is a city of art with a historic center that houses architectural treasures, and the city of music thanks to its centuries-old tradition in the construction of violins and stringed instrumentslinked to the most famous families in the world – Stradivari, Amati and Guarneri del Gesù– who made the history of violin making here. Cremona is also a city that has been able to enhance its artistic and cultural heritage over time with exhibitions and major events to attract cultured tourism. Added to this is the ability to present itself as a destination for experiences linked to ‘slow tourism’, which appreciates open-air circuits and food and wine”.
River cruises, cycle paths and taste
“Thanks to its location on the banks of the Po river – he added – this area offers experiential routes along its waterways and the many cycle paths. Whoever arrives in Cremona can enjoy mini-cruises to discover landscape and culinary excellence. This form of tourism is attracting great interest, especially for foreigners, and the valorisation that is being made of it here is very positive”.
“Tourism – highlighted Gian Domenico Auricchio – represents a constantly evolving economic sector, plays a fundamental role in contributing to growth, creating jobs, increasing productivity and income, diversifying the economy. And this is also the case for Cremona.
At the end of 2023, Cremonese companies active in the entire tourism supply chain were over 2,300 and the data are indicative of a sector that is constantly increasing also on new arrivals (+44%).
Lombardy, in all its territories, has its own unmistakable stylea know-how that characterizes us and that puts the natural beauty, monuments, traditions: creating a territorial marketing project that promotes all the excellences of Lombardy that links creativity, beauty and culture is undoubtedly a great value”.
