Arena joins forces with County of Milan for a capsule collection that develops around the fusion of two distinct worlds, namely Arena’s experience in the field of performance and the trendy aesthetics of the brand founded by the Argentine designer Marcelo Burlon. Collaboration gives life to one collection which combines fashion, art and urban culture; but at the same time it is a bold and important project for Arena, which is now venturing towards new horizons that blend technology and style in contemporary lifestyle.
There capsule collection reflects the essence of both brands and offers 4 models with graphics and themes that play in particular with the exclusive feather print that identifies the County of Milan brand. Two models of costume as a man, respectively a board-short and a short made of 100% recycled polyester with an elasticated waist and equipped with a drawstring with branded stopper, mesh briefs inside and side pockets. A t-shirts white with a play of feathers on the front and a Shirt which takes up the coral shades of men’s swimsuits as well as the all-over print of the feathers, creating a urban-chic summer look which will not go unnoticed.
There logo fusion Arena and County of Milan badges are then creatively applied to the products, creating an original and distinctive brand identity. There feather, symbol of the brand, is reinterpreted in a modern key to create garments intended for young contemporary urban tribes. This synergy promises to express a new project in the panorama of lifestyletransforming the concept of performance and style into a single experience.
“Our collaboration with County of Milan represents a unique fusion of technology and style, underlining our commitment to redefining the boundaries of contemporary fashion“, he has declared Kamila Pilwein, Arena Marketing Director. “We are thrilled to present this collection that embodies the essence of performance and trend-setting aesthetics, in the name of one sophisticated street style. INSPIRED BY PERFORMANCE. Designed to fit. This is our mantra, which inspires our latest collections and which leads us to broaden our horizons towards increasingly significant views in the lifestyle world. The collaboration with County of Milan allows us to take a further step forward in our commitment to transmit ours know-how in the world of sporting competition in fields linked to fashion, where it is increasingly possible to notice an attention to detail and a search for original and high-performance garments”.
