06.14.2024 – 3.39pm – It also comes to Udine Brunch Republicthe first venue entirely Made in Italydedicated to the most Anglo-Saxon of culinary traditions: The Brunch. The inauguration of Brunch Republicwhich for the occasion will be offered to all guests free tastings (subject to reservation) of their specialties, will be held on Saturday June 15 starting from 10.30am in the square Matteotti11/Aright in the heart of Udine.
Founded by Marco Pani, in partnership with Matthew Hu, Brunch Republic represents a new way of understanding breakfast which, as the name itself suggests, is inspired by the Anglo-Saxon one, but also a new way of having a lunch break or dinner with friends.
The idea of importing breakfast into Italy, the land of ‘croissant and cappuccino’ made in the UK it is from Marco who, fresh from a stay to London, In the 2016 opens the first local to Venice, a few steps from Piazza Ferretto. From here, given the success that Brunch Republic has achieved, a project to create a real brand and a… chain Of locals direct and in franchising.
The second point of sale is opened in the university area of Treviso, a few months before the pandemic outbreak. Despite the difficulties caused by the different lockdown and the consequent limitations, Marco Pani’s idea turns out to be successful and develops in 2023 when the first flagship store a Padua with 140 seats to sit, a new place in Vicenza it is the first franchising in Florence which was followed last March by Riccione, in May that of Modena and today with the opening in Udine the brand’s locations reach 8.
What attracts customers, in addition to the young and relaxed atmosphere, is the variety from the proposals suitable not only for the brunch, but for every moment from the day: come on Pancake to avocados toast to egg-based dishes typical of the Anglo-Saxon tradition such as those alla Benedict or those with the bacon.
“Our strong point – continues Pani – is to have identified a market segment within the catering sector in which there is space for new proposals which are positioned as an alternative to classic formats such as pizzerias, traditional restaurants, take away and ethnic cuisine. The Brunch Republic premises they open at 8 of the morning And they close to late night and they have perfect proposals for any meal time, covering the needs of vegans and vegetarians.”
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