Not only fashion but also superb bikes on display in Florence (including the exclusive one of the king of the Giro d’Italia Pogacar which he will use for the Tour de France)

Not only fashion and menswear but also superb on display in Florence. From 26 to 28 June, in the days before the departure of the Tour de France from Florence (29 June), the Stazione Leopolda hosts «Becycle»: new event by Pitti Immagine dedicated to the world of bicycles, cycling, tourism and lifestyles by pedaling.

Among the fashion items on display these days at Pitti Uomo, there is also the special bicycle Colnago C68 Fleurs de-Lys-Limited edition. A special edition bike (111 examples at the price of 23 thousand euros sold in a few minutes) with which the Slovenian Tadej Pogacar, fresh winner of the Giro d’Italia, will race the Tour de France. Pogacar will use this bike on the evening of June 27th when he will go from Palazzo Vecchio with the whole UAE team to Piazzale Michelangelo.

«Becycle is an exhibition with a format unpublished – explains Agostino Poletto, general director of Pitti Immagine – which, alongside a selection of the best companies of the sector, will host the most active Regions in promoting the tourism cycle and policies for new mobility”.

The Becycle program includes athletes famous, personages of sport and show with stories linked to new lifestyles.
All the info here https://becycle.pittimage.com/it