It ended with great appreciation and consensus 21st European Digital Forum, held at the prestigious Real Collegio of Lucca, with the participation of over 400 participants, exceeding the expectations of the organizers. The event exceeded all expectations both in terms of turnout and content, confirming itself as one of the most relevant events in the European Media and Digital panorama.
With the participation of 66 top-level speakers from the Media and Digital industry, this year’s edition offered a rich and varied programme. Among the speakers, there were thought leaders, innovators and industry experts who shared their knowledge and visions on the future of digital.
The future that is already here
In particular the interventions of Edward Qualtrough of DPP on the “future that is already here”, the panel on Fast Channels moderated by Pola Hempowicz with Alex KischVice President of Vevo, Valerio Motti by Zixi e Mauro Panella of Fcn, and the panel on piracy in football with Luisella Fusco of the Serie A League and the Commissioner Massimiliano Capitanio of Agcom made the first day of FED 2024 very interesting. In the spectacular setting of the cloister of the Real Collegio, over 260 guests took advantage of the networking opportunities in an evening which also saw awards given to Tivu, Mangomolo, Sony, Kineton, Warner Bros Discovery and Rtl 102.5 winners of the eighth edition of the FED AWARDS.
News in the media sector
The second day was inaugurated by a very important female presence, with Beatrice Borgia to talk about Bias in AI, Tanja Bivic on how technology can beat fake news and Chiara Bocchi of Dentons on the topic of the impact of AI in the Media. AI which was the theme of EY Italia’s speech, with new important data on market developments. The participation of Valerio Fiorespino (Lux Vide), Massimo Righini (Casta Diva Group) e Marcello Dolores (Warner Bros Discovery) took stock of production in Italy and the news in the media sector, also with the news affecting important projects such as Sandokan, La Bussola: the star collector, the productions of il Nove, also with the arrival of Amadeus.
One hundred years of radio
The second day saw an important celebration of the 100 years of Radio with the participation of Confindustria Radio TV, Radio Rai, Rds and Rtl 102.5, in the exaltation of the dynamic and modern value of the medium; while the finale was dedicated to the major events of summer 2024 (European Championships in Germany and Olympic Games in Paris) with the participation of SuperTennis, given the recent successes of champions such as Sinner and Paolini, and then returning to the topic of piracy thanks to Fapav and Dazn, determined to reduce a harmful and highly damaging phenomenon for the media industry. The participation of the Ciaopeople group with was of great value Giorgio Mennella.
The Forum welcomed 45 highly relevant companies, whose participation contributed significantly to the success of the event. Thanks to their support, the Forum was able to offer a high-quality experience to all participants in the fields of AI, digital transformation, sports and the fight against piracy.
“We are extremely satisfied with the results obtained in this edition of the European Digital Forum,” he said Andrea MichelozziCEO of the FED. “The quality of the interventions, the active participation of the participants, with the support of our sponsors were fundamental to achieving this success. The record turnout and the high level of content offered demonstrate the importance of creating moments of discussion and networking for the sector.”
New formula in 2025
The appointment is now for the 22nd edition (June 2025), with an important new challenge already announced at the conclusion of the event. It is about broadening the themes linked to the digital industry, with greater relevance to the advertising sector, the production of digital channels and podcasts, with the involvement of digital creators, thanks to agreements with primary groups that have confirmed their involvement in the next edition. To this, an increasingly important section dedicated to sport and major events will be added, thus bringing more and more specialized professionals, companies from beyond Europe and projects of absolute importance to Lucca.
