On the occasion of the concerts of the two extraordinary artists, which opened the curtain of the 2024 edition of the Lucca Summer Festival, the city awakened in an atmosphere of surprise and admiration. The prestigious watch brand from Lucca – appreciated throughout the world – as the main sponsor of the renowned Festival, has decided to leave an indelible mark in the heart of the city, paying homage to the event and the first two artists.
Walking through the streets of Lucca, citizens and tourists noticed the presence of shapes that recall the dials of the iconic watches designed by Italo Fontana, much loved by international celebrities such as Johnny Depp, Arnold Schwarzenegger, David Beckham, Tom Cruise, Russell Crowe and many others.
The silhouettes, scattered in strategic points of the city, show some of the most famous phrases of Eric Clapton and Ed Sheeran in concert at the Campo Balilla, on the historic walls of Lucca. The initiative immediately caught the attention of enthusiasts and onlookers, who did not hesitate to stop to take photos and share them on social media, creating a real media buzz.
U-Boat’s marketing stunt has already catalyzed the public’s enthusiasm, transforming the streets of Lucca into an open-air gallery dedicated to time and music.
“I have always believed in the power of creativity and innovation,” declared Italo Fontana “This initiative perfectly represents the spirit of our brand: bold, distinctive and always in step with the times.”
With such engaging participation and a calendar of top-level events, the Lucca Summer Festival promises to be a memorable event every year for over twenty years. U-BOAT, through this brilliant marketing strategy, not only celebrates music and time, but once again demonstrates its commitment to creating unique and unforgettable experiences.
