SAVE THE DUCK ARRIVES IN FLORENCE: NEW
SINGLE BRAND E
PARTY IN PIAZZA SANTA MARIA NOVELLA FOR
RAISE AWARENESS OF THE IMPORTANCE OF WATER
Save The Duck, a 100% animal-free outerwear and lifestyle brand, opens the doors of its store
first single-brand store in the heart of Florence. This inauguration represents a
important step forward for the company, consolidating its presence in the area
Italian and strengthening the bond with customers.
From Saturday 8th to Wednesday 12th June, the brand conquers the city by customizing
historic shops such as the florist in Piazza della Repubblica, the urban garden of Serre
Torrigiani in Piazzetta, the Colle Bereto cocktail bar and the ice cream shop in Piazza Santa
Maria Novella. The all-orange route of the Save The Duck duck will lead
citizens and visitors up to the new store and the discovery of the brand.
The new store, located in via della Vigna Nuova 18-20 R, with its 80 meters
squares, offers an engaging shopping experience, which showcases engagement
by Save The Duck for style and innovation. Customers will be able to purchase the collections
ready-to-wear for men, women and children, as well as accessories.
One of the shop’s strong points is the evocative wall graphics, inspired by
PLUMTECH®, the synthetic wadding that the brand uses to padding its shoes
jackets, as an alternative to goose down. This material allows you to create garments
limited size and with a high degree of breathability, ensuring lightness,
thermal comfort and maximum freedom of movement.
“We are excited to expand our presence in Italy and land in Florence,” he
declared Nicolas Bargi, Founder & CEO of Save The Duck. ” This new store
represents a significant milestone for our brand. Also, this one is for us
an important opportunity to raise public awareness of the crucial role of water for
the global ecosystem. In fact, since 2023 we have been involved in water balancing actions
(compared to what is consumed for the production of our garments and related materials), which
they allowed us, thanks to the partnership with the Indonesian NGO The Sumba
Foundation, to guarantee access to drinking water to the populations of the same name
island”.
On the occasion of Pitti Uomo 106, Save The Duck will dedicate itself to raising awareness
towards the conscious use of water, a fundamental resource for the planet, the party
Nothing Like Water, open to the public, in Piazza Santa Maria Novella. A video
themed installation will be the setting for an unprecedented line-up of artists, creating
a unique and unforgettable atmosphere. In addition to Elasi, the exceptional is expected
participation of Benny Benassi and Jake La Furia.
COME PARTY WITH US!
Tuesday 11 June 2024, from 9.00pm to 12.00am
Piazza Santa Maria Novella, Florence
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