Southern Italy is the geographical area in which large-scale retail trade is growing the most, also because it has historically been dominated by traditional retail. In recent years, however, the growth of important emerging distribution companies is changing the picture. Within the large-scale retail trade, Sicily is the second most important region in the South and for this reason today we offer you an in-depth look at a rapidly developing local company, with a strong dynamism and projects that look to the future.
Fratelli Arena (Vegè Group)better known as Arena Group, is the distribution company based in Catania which has almost 190 stores concentrated on the island, in which it plays a leading role. In the territories of interest it operates under two brands: Decoin all declinations of the concept, and Super Convenient. On the shelves of these two brands the MDDs play an important role.
To delve deeper into this and other aspects of the company, we interviewed Alfio Mancuso, Product Innovation buyer and fruit and vegetable sector technician, and Luigi Saitta, Category fruit and vegetable department.
Bendi – How did store sales and fruit and vegetable department sales perform in the first 5 months of 2024 compared to 2023?
Mancuso-Saitta – From January to May the fruit and vegetable department recorded a positive trend in constant network sales both in terms of values and in terms of volumes, with a more marked growth trend compared to the total store.
