The world Coop has been under our lens for some time, not only because it represents one of the most important realities of Italian distribution but also because within it – as already written – a profound transformation is underway, with an economic center of gravity that is starting from Emilia Romagna moving towards Tuscany.
In the northwest Coop takes on a different role which should be explained clearly. The territory is divided into different regions, with different players, as happens throughout Italy, but in effect thearea 1 stands out because on relatively short distances scenarios change with impressive suddenness.
And if one of the causes is the morphology of the territoriesthink for example of Liguria and Valle d’Aosta, on the other side there are cultural differences important between Lombardy and Piedmont, which over time have influenced its development.
In this context, the Coop brand takes on different roles depending on the region. In LiguriaFor example, Coop has always been a leader, a player that we focused on to stand out. Regardless of the current judicial events, Liguria has always been the prerogative of the left which has favored (whatever one thinks) the development of the sign. What are Coop Liguria’s performances today? How has the area changed?
Coop Lombardy on the contrary, it had the “misfortune” of developing in a territory prerogative of Esselunga, Coop’s bitter enemy in history, and certainly an advantage in its territories, precisely in Lombardy. Not only that, the region was the scene ofevolution of hypermarkets and large supermarkets in years where proximity existed and little more, with aggressive and capitalized players. In this context, Coop Lombardia has always had difficulty emerging.
The birth of North West District was to compensate for these difficulties in the union between these two coops together with Nova Coop, however improve margins on the purchasing side.
Who is Coop Lombardia today? Has the evolution of the territory with the invasion of discount stores compromised its performance?
This article compared the performances of the two cooperatives, Liguria and Lombardy. The study must be compared with others already published: for example with the performance of Nova Coop read below:
Nova Coop and its excellent profitability/m2. Dimar great growth in Superstores
Not only that: the studies carried out on are also of great interest Unicoop Firenze and Coop Alleanza 3.0 read below:
Unicoop Firenze: excellent profitability per square meter, strong differences with Coop Alleanza 3.0. The analysis divided by individual sales clusters
And then, to have a clear picture on the positioning of the Coop brand at a national level Here are the related articles you can consult:
Coop: the balance does not change but Alleanza 3.0 drops its internal share significantly, while Unicoop Firenze increases it
Coop Italia has moved its center of gravity from Emilia Romagna to Tuscany. The former leader in X-ray
In five years Unicoop FI has accumulated a profit of over 150 million euros. Coop Liguria and Nova Coop also performed well
Coop Liguria And Coop Lombardy they are different but they have one thing in common: they both have concentration almost half of the turnover in the hypermarket format, and it matters little if for the first these measure under 4,500 m2, because distances in that region are a complicated matter due to the morphology of the land. For the reasons given above also the profitability between the two cooperatives is differentbecause what changes is competition.
Let’s look at the numbers in detail and then compare them with other cooperatives thanks to the related articles indicated above:
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