With the conclusion of the works at the Gewiss Stadium, Atalanta is preparing to bring the warmth of the thousands of fans who invaded Bergamo to celebrate the victory of the Europa League in a modernized and capacious facility.
A NEW STADIUM FOR A NEW ERA
From September, the Gewiss Stadium will be able to welcome more 24 thousand spectators, with 23 thousand covered seats. This renewal is essential for a club that is aiming for third place in the league, has won the Europa League and is preparing to play in the Champions League. So far, Atalanta is in sixteenth place for spectators and eleventh for revenue, a position that does not reflect its ambitions.
THE SOUTH CURVE AND THE NEW SUBSCRIPTION CAMPAIGN
With the Curva Sud finally completed, the Gewiss Stadium will see a significant increase in capacity, going from 15 thousand to 24 thousand seats. The season ticket campaign will start later than usual, probably at the end of July or beginning of August. Prices will be increased slightly, but will remain affordable. The fans of the South curve, who suffered inconveniences during the works, will be protected with conditions similar to those of the North.
PRE-RELATIONS AND BENEFITS FOR SUBSCRIBERS
Serie A season ticket holders will have first refusal to purchase tickets for the Champions League and Italian Cup matches, a significant incentive for those who love following the team live. This privilege will also be extended to matches against top clubs in the Italian Cup.
NEW SPACES AND OPPORTUNITIES
The reopening of the Curva Sud will lead to a transformation of the Rinascimento grandstand, which will become a corporate sector, dedicated to companies with seating packages that include restaurant and parking services. This will inevitably move the “normal” fans to the Curva Sud, whose capacity will be reduced due to the creation of a new guest sector and new sky boxes in the upper part.
COMPARISON WITH THE BIG SERIES A
Atalanta will have to face the challenge of increasing revenue while maintaining popular prices for two thirds of the available seats. Currently, stadium revenues are much lower than big clubs like Inter, Milan and Juventus. Atalanta is in eleventh place with 7.2 million euros, far from Inter’s 79 million.
LESSONS FROM GENOA
The Genoa model – he explains The Bergamo Courier – with an average of 31,934 spectators per match, represents an example for Atalanta. The two Marassi corners offer impressive support to the team, and reaching this level of fan involvement would be a great achievement for the Bergamo club.
