May 15, 2024 | 4.31pm
Rounded shapes and a softer color for the Made in Cuneo company which in just a few years has revolutionized the digital payment sector in our country and beyond.
A rounder and more welcoming graphic font and a softer base color, from bright red to intense orange. These are the two main innovations concerning the new graphic design of Satispayan app Made in Cuneo which in its first eleven years of history has revolutionized the logic of digital payment in our country, today reaching the figure of well four million users and becoming a “unicorn”, i.e. a commercial reality with a value exceeding one billion euros.
The logic of this rebranding was explained by the company itself with an official note: “New colors that reflect our ever-growing community (there are 4 million of us, can you think of it?), a new, rounder and more welcoming logo, like a beautiful smilebut above all a new signature that, from now on, will accompany us in every single step”. The graphic choice therefore proceeds in the same direction as the philosophy “People Paying People” which has always accompanied Satispay: an app that aims to be “popular”, without ever forgetting the fact that users, before being customers, are people, who use the service to exchange money in the most immediate way possible. The launch of the products also goes in this direction Satispay meal vouchers of September 2023 and theopening of the app also to minors (over 14 years) for greater use even within families. Satispay’s climb therefore continues on its path towards fully conquering the Italian and European markets, given that in the meantime the app has also reached France and Luxembourg.
