Turin
Of Editorial board – May 6, 2024
When Fiat closed in August, Turin also closed. How things have changed: the workers of the large factory reached 50 thousand units in the good times. Today there are just over three thousand. And then there was the Auto Show, to underline what the core business of the Turin economy was. Yes, the Salone was another symbol of “Turin-ness”, until it also left.
The good news, however, is that the Turin Show returns from 13 to 15 September 2024 in a completely renewed guise, an open-air cultural exhibition that will accompany the public in the history of the automotive industry, among the past represented by the most beautiful cars and the future of more sustainable models, all displayed in the streets and squares of the center of Turin.
In Porta Susa station this morning, the press conference to present the exhibition was also an opportunity to reflect on the future of the car, between innovation and environmental sustainability, a future in which Turin, which boasts a very important tradition in the automotive, aims to maintain a central role. Speakers included the Minister of Infrastructure Matteo Salvini, the mayor Stefano Lo Russo and the president of the Region Alberto Cirio, the president of the Salone Andrea Levy.
In September, over forty automotive brands will be guests of the event with their new products and prototypes. 500 thousand visitors are expected from all over Italy, also thanks to the collaboration with Trenitalia and the discounts on trains to Turin, who will also have the opportunity to retrace the history of the automobile, from nineteenth-century carriages to the most recent and sustainable cars. The cars and events can be enjoyed by taking an outdoor walk, free to the public.
From Piazza Carlo Felice it will take visitors to Piazza Castello, Piazzetta Reale and the Royal Gardens, among the models that tell the story of the evolution of automotive technology. Test drives of new products from sustainable brands of all motorisations are planned in Piazza Carlo Felice and Piazza Castello, alongside the exhibition of new products from car manufacturers in Via Roma, Piazza San Carlo, Piazza Castello and Piazzetta Reale.
The masterpieces of the great designers of all eras, prototypes and one-offs are on display in via Roma, piazza San Carlo, piazza Castello, piazzetta Reale and Giardini Reali; A dynamic city circuit will be set up for the parades of unique models in Via Roma, between Piazza San Carlo and Piazza Castello, including the motoring history parade on Friday 13 September, which will start from the carriages, passing through the over one hundred year old cars, the prototypes, brand news, and will end with the queens of motorsport.
Finally, the Turin Grand Prix, the collectors’ parade on Saturday 14 September which will involve the city. The Free Pass Salone will be available to the public, a free electronic ticket which will guarantee holders access to agreements with carriers, museums, shops and restaurants Friends of Salone Auto Torino. The complete program and all updates will be published in the coming months on the website www.saloneautotorino.com
(ilTorinese.it)
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