The new communication campaign for tourists who don’t have to give up anything was presented by the Region and ATIM
Where are we going on holiday this year? Sea or mountain? Sport or culture? Villages or nature? Taste or events? For those who don’t want to have to choose or start arguments with family or friends, the correct answer is “let’s go to the Marche”the region in the plural that offers visitors a series of infinite opportunities in all seasons of the year.
This is the concept of Atim promotional campaign for the 2024 tourist season inspired by the theme of conjunctions presented this morning at the headquarters of the Marche Chamber of Commerce in the presence of the president of the Marche Region with delegation to tourism, the president of the Marche Chamber of Commerce and the director of Atim, Agency for tourism and internationalization. Instead of choosing a destination where one activity excludes another, you can choose the Marche where the disjunctive value of “or” is replaced by the additional value of the conjunction “And”. The “claim” it is therefore: “Sea or mountain? Sea and mountains. Let’s Marche” and so on for all the attractions that the region presents with shots taken in all the provinces.
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