Venice Region Convention Bureau Networkthe regional network that promotes Veneto in Italy and abroad as an ideal destination in the field of “meetings & events” tourism, was the director of Next Stop Veneto seventh edition, an important promotional initiative which this year saw Rovigo as the venue for the workshop at the Salone del Grano of the Venice Rovigo Chamber of Commerce.
24 participating buyers, divided between relevant corporate and event agencies and selected with care and professionalism by Mice & More, a leading company in the meetings industry at a national level.
Like every year, the program saw guests participate, on Friday 12 April, in a first educational tour in the host destination where the “Terre fra Adige-Po” revealed charming villas, palaces and residences of great charm and versatility as a venue for events.
On Saturday 13 April, the participating companies met the representatives of the 7 convention bureaus of Veneto in the workshop and then left to continue their journey in groups towards Venice, Padua, Vicenza, Verona, Treviso, Belluno.
A great success of the initiative in discovering and rediscovering in Veneto an increasingly rich and articulated offer of highly professional structures and services capable of responding to the different needs of the agencies that organize corporate and/or scientific events, of the corporations that directly deal of training courses, team building, incentives and wedding planners.
Venice Region Convention Bureau Network, in addition to the presentation, last February, at the BIT in Milan of two new thematic videos dedicated to MICE and Wedding, and to the organization of Next Stop Veneto, it has completed the restyling of the regional brochure “Meetings & Events” and is preparing to plan a road show training project for 2024, as well as participation in the next edition of Italy at Hand which will take place in Turin in November.
“With the Rovigo event – he comments the Regional Councilor for Tourism Federico Caner – we close the cycle of rotating events presenting all the MICE (Meeting Incentive Congress Events) destinations in Veneto. A sector which for our Region has always been characterized by great professionalism of the entire supply chain, capable of generating added value to Italy’s leading tourist economy, completing its already varied tourist offer.
From the data – adds Caner – it emerges that a third of the events in the North East and a tenth of the national total are held in Veneto: a very positive picture that confirms how the regional Meeting Industry, also thanks to the careful direction of the Venice Region Convention Bureau Network , is in full recovery after the crisis period due to the pandemic.”
NEXT STOP VENETO PROGRAM 2024
Friday 12 April – Discovering “Rovigo Destination”
- 9.00 am – Transfer to Fratta Polesine to visit Villa Badoer, designed by Andrea Palladio, UNESCO World Heritage Site, followed by a visit to Villa Grimani Molin Avezzù, ideal location for events and weddings. Every year the villa is home to the historical re-enactment of “Fratta Carbonara”.
- 10.45am – Transfer to Lendinara to visit Malmignati Palace, a historic residence from the second half of the 1700s, has for some years been one of the prestigious villas in the MiCE offer, an ideal location for weddings, temporary exhibitions, corporate events, concerts, masquerade balls. It also has a large outdoor space that allows you to organize outdoor summer evening events.
- 11.45am – Transfer to the island of Albarella and stop at Ca’ Zen Estate, born in the early 18th century as a hunting lodge for the noble Zen family, Venetian patricians. In the 19th century the villa, which passed to the Marchesi-Guiccioli family, became the scene of a passionate love story between the young bride of Alessandro Guiccioli and the English poet Lord George Byron. Today owned by the Casalicchio-Avanzo family, it is a charming residence with accommodation and event spaces
- 1.30 pm – Welcome Lunch at Caffè Veneto at the Port of Albarella
- 3.00 pm – Visit to the Schooner Catholicaa sailing ship from 1934, the result of a major conservative restoration of its ancient beauty, now intended for educational/scientific use (projects with Italian and foreign universities), but also available for irresistible “unconventional meetings”.
- 5.00 pm – Returning to Rovigo, visit the Temple of the Blessed Virgin of Helpsaid “The Rotunda”. Symbol of the city for its civic and religious function, it is also a cultural asset owned by the Municipality of Rovigo. The baroque interior covered with a double pictorial cycle by the most famous Venetian artists of the 17th century is astonishing.
- Short guided walk in the historic center between squares and buildings until you reach the gardens Two towersevidence of the ancient medieval castle and a conspicuous point of the city.
- 7.00 pm – transfer to Polesella a Villa Morosini, residence of Doge Francesco Morosini at the end of the 17th century. Permanent home to an important picture gallery, Villa Morosini, thanks to the versatility of its structure, is the ideal venue for work meetings, meetings and conferences.
- 7.30 pm – aperitif with art accompanied by the owner – continues Welcome Dinner
Saturday 13 April
- 9.30 – 10.00 am: at the Wheat Hall of the Venice Rovigo Chamber of Commerce,
Institutional greetings by the Veneto Region with VRCBN and the representatives of the local institutions in support of the “Terre fra Adige-Po” Area Brand
- 10.00-12.30 – Workshop between the 24 participating companies and the representatives of the 7 Venetian CBs
- 1.00 pm – 2.00 pm – Standing Lunch at the Wheat Hall of the Ve-Ro Chamber of Commerce
- 2.15 pm – 2.30 pm – Short walk back to the Hotel Cristallo from where the shuttles will leave for the transfer to the other Venetian destinations.
