The meeting of members of Turismo Torino e Provincia was held on Monday 29 April, with 80% of those entitled to attend. The shareholders’ meeting includes 77 public and private members and is chaired by president Maurizio Vitale.
During the meeting, the final budget and the 2023 business plan presented during the Board of Directors meeting on 15 March were unanimously approved.
“We are pleased to announce – states the President of Turismo Torino – that our ATL has maintained a virtuous budget balance, whose production value has grown by 11% both internally and externally, thanks to the investments of its members; having made its management more efficient and renewed the risk funds reserved to support territorial relaunch, it looks to the future with confidence”.
The Members’ Assembly was an opportunity to highlight the crucial role of the ATL as a promoter of liveliness and diversity in the province of Turin. The marketing, development, promotion and reception efforts made have led to significant results in terms of sales of the Torino+ Piemonte card, an increase in digital interactions through social networks and the Turismotorino.org website and the continuation of initiatives such as the Merenda Reale ( over 1300 snacks served), the extra Vermouth (over 1380 aperitifs served) and the Welcome Tours, with over a thousand participants between Turin, Ivrea, Susa, Pinerolo, Chieri and Carmagnola, 487 groups already booked.
On the hospitality front, Turismo Torino e Provincia through its 14 tourism offices has recorded over 190,600 contacts and visits, processed over 576,300 pieces of information, of which 71% addressed to Italy, 29% to foreign countries for a total of almost 29 hours open to the public.
On the promotion front, the ATL participated in 46 fairs, presentations, workshops and education for tour operators in Italy and abroad, with over 19,500 registered contacts. On the conference front, 15 events were acquired for a total of 13,650 participants and over 40 thousand presences, with an economic impact of 14,242,500 euros.
On the communication front, around 30 journalists from print and digital media were brought to the area, recording over 180 articles published with local, national and foreign coverage. The ATL is present on the main social media, such as Facebook, Instagram Youtube and recently TikTok.
Among the main social and web actions of 2023, we highlight the collaboration with the Ryanair partner media team, for the production of content on Turin which totaled over 79 thousand views, the coordination, management and implementation of the Turin Art Tour. 5 influencers to tell the great art events in Piedmont, in Turin, contemporary art and the Artist’s Lights.
Within the promotion strategy of Turin and its province as an attractive tourist destination, media relations plays a strategic role. In the first quarter, Linea Verde RAI 1 was hosted with an episode broadcast in Turin and the Susa Valley on 4 February with 3 million and 100 thousand viewers; National Geographic Poland, the French weekly Les Echos Weekend, Le Parisien Weekend, National Geographic Spain, the French magazine Lonely Planet and the Yes Weekend column on SKY TG 24 which inaugurates the travel season from Turin. In January 2024, well-known English magazines such as The Arbuturium, Luxuriate Life, Scottish Sun and The Daily Telegraph discovered the mountain resorts of Sestriere and Sauze d’Oulx in collaboration with Vialattea and their respective consortia, while the well-known British newspaper The Times reported Bardonecchia with over 495 thousand copies distributed. In February, in collaboration with the Cuneo ATL and with funding from the Piedmont Region, important media from the UK, Holland, Denmark and Switzerland arrived in the Via Lattea district, after Limone Piemonte and Prato Nevoso.
Mara Martellotta
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