Over 10 million users reached in the last month. It is the growth of Repubblica Bari’s social channels that reach a new peak linked to the coverage of post links, cards and reels with which the articles and videos published on the website were relaunched. An increasingly vast and heterogeneous audience that chooses to follow daily news through Facebook, Instagram and TikTok. The last month has been marked by important events, from arrests for vote-swapping to the choice of the candidate for mayor of Bari.
News that had an international echo on our social channels with many clicks arriving from the rest of the world. The data says so. Through Facebook, direct views of the website were 602 thousand in less than a month. In particular, the coverage of posts reached 2.4 million, while interactions (the total number of actions performed by people regarding the adverts) exceeded one million. On Instagram, then, there is a monthly growth of 69% and over 5 million accounts following the publications. Reels prove to be fundamental in contributing to this result.
As with TikTok which has 25 thousand people registered, especially young people: it is no coincidence that the best reel here is dedicated to the video interview with the social star of the moment, Serena Brancale (2.4 million). In total on the three social networks analyzed we reached over 10 million readers. The novelty is the space dedicated to economic articles on Linkedin, the latest social network on which Repubblica Bari has landed.
