Ferrara Alan Fabbri and the entire centre-right led the way, now the opponents are also arriving, starting with Fabio Anselmo. There “battle of the posters” so far it has been a derby between the big names of the current council, with extensions to some outsiders from FdI or Lega who have thus made themselves known, and the gap with the rest of the electoral world is now unbridgeable, given that on 7 May the roadside billboards with paid electoral advertising they will have to be dismantled: Anselmo and the others will be able to try to reassemble with buses and “sails”, given that mobile vehicles can circulate up to 48 hours from the polls, as well as with the press, TV and the web. As for expenses, no figures are provided but from the costs of the spaces it can be deduced at least that the travel to Municipal building is mobilizing important resources. The painting «It was certainly a “sparkling” electoral campaign – this is the testimony of Raffaele Maragno, who with his agency Dinamica media is the protagonist of the billboards – but even five years ago there was a lot of intensity, also because there were more mayoral candidates. If anything, the difference between the sides is evident: in the centre-right, the parties and the mayor himself with his list left early, from the beginning of the year, optioning many spaces, while on the other side we are only moving now ». Probably the delay of the centre-left it is also due to the “birth” of the candidacies and alliances, which remained at stake well beyond the beginning of the year, while in the Fabbri camp everything had already been (almost) clear for months: the fact is that Anselmo is expected at the exit with the posters from Monday, and even the national Democratic Party has shown signs of commitment in the Ferrara area, especially for the European elections. Meanwhile, the first posters of Anna Zonari have appeared a couple of days ago. «Compared to five years ago, is there the impression of a greater “exposure” of the candidates? It can also be the result of more space available – explains Maragno – The size of the individual spaces has increased and the number of systems is also higher than in previous campaigns”. In general, parties and candidates prefer this type of propaganda, compared to that guaranteed by classic electoral posters, which are free but limited in size and put everyone on the same level, one next to the other.
Costs
Speaking of free, how much are the big names spending? It must be calculated that maxi-posters on the street cost 250-300 euros, and the other formats are in proportion. They are often sold “as a package” together with the spaces on the buses, so it is complicated to calculate the individual budgets. Overall it should be considered that the “banners”, the largest posters on the side of the road, are around 800, and to these must be added several hundred other spaces granted or managed directly by the Municipality; and that a good 40% is currently covered by electoral advertisingAnd. We are already at figures around 200 thousand euros, therefore. It’s a different story for the web, dominated by videos and posts on social channels, which are produced at low cost by the candidates’ staff and can be “pushed” with relatively modest expenses. From here you can expect some surprises.
Tags: Election posters challenge centerright Ferrara Gazzetta Modena
