‘Ambassadors of the values ​​of the Marche Region’, the fourth edition of the General States of Tourism

‘Made in Marche’ and the values ​​put forward by our region will be at the center of the States General of Tourism Confcommercio Marche which has reached its fourth edition this year. The event will be held, starting from 9.30 am, next Monday 22 April in Castelfidardo at the Cinema Teatro Astra in via Giacomo Matteotti 34 under the slogan ‘Ambassadors of the values ​​of the Marche Region’ to testify to a strong and ambitious connotation for our territory .

At the center of the conference, the key role that our hospitality entrepreneurs play by acting as spokespersons and ambassadors of the fundamental values ​​of the Marche region: professionalism, seriousness, honesty and quality are just some of the peculiarities that characterize us and which translate into the integrated hospitality formula which we offer to national and international tourists arriving in our Region and which we intend to present with this edition of the General States of Tourism. The 2024 edition also includes a rich and authoritative audience in the regional, national and international tourism sector.

After the institutional greetings, the event will in fact be divided into two central moments: the first entitled ‘The creation of identity as a strategy for the development and valorisation of national and regional tourism’ and the second entitled ‘Redevelopment as a driver for attracting the new tourist flows of well-being and relaxation’. The first panel will be introduced and moderated by Prof. Massimiliano Polacco General Director of Confcommercio Marche and will include the intervention of the Hon. Lucia Albano, Undersecretary of State at the Ministry of Economy and Finance, Dr. Francesco Acquaroli, President of the Regional Council and Councilor for Tourism, the Hon. Gianluca Caramanna, Advisor to the Minister of Tourism for institutional relations and Dr. Ivana Jelinic, CEO of ENIT. The second moment of in-depth analysis will be moderated by Dr. Luigi Franchi, Managing Director of Ilbelviaggio.it with the participation of Dr. Andrea Maria Antonini, Councilor for Economic Development of the Marche Region, Prof. Gian Luca Gregori, Rector of the Polytechnic University of Marche, of Dr. Marco Bruschini, ATIM Director of the Marche Region, of Dr. Paolo Mariani, General Director of UNI.CO and of Dr. Alberto Corti, Director of Confturismo – Confcommercio Nazionale.

The central focuses will be integrated by other interventions by important representatives of the sector as underlined by the Polish Director: “This year too – he explains -, we propose a great moment of reflection and development of the guidelines for a key sector for our economy such as the Tourism. The States General of Tourism represent an opportunity for reflection on the main aspects of interest for operators in the tourism sector and on actions and strategies to be undertaken with a view to growth of the sector. At the center of the conference this year, the values ​​and peculiarities that characterize the Marche Region, giving it the well-defined identity of the Region of Wellbeing and ‘Feeling Well’, making it highly attractive for national and international tourist flows.