National Made in Italy Day: Torre del Greco enchants Copenhagen

Vincenzo Aucella “We planned an event that brought our history, culture, education and our city to Denmark”.

After taking part in the first national day of Made in Italyat the invitation of Stefania RosiniItalian ambassador to Copenhagen, iThe national president of Assocoral Vincenzo Aucella takes stock of the “cultural and business” experience that involved four companies from Torre del Greco.

The brands Antonino De Simone, Aucella, Mattia Mazza And FCPearling they also involved theFrancesco Degni Higher Education Institute. “It is the first link in our chain, the main one – says Aucella – Our goal was to leave our mark on Danish soil. The work done on site is always an enigma for us, but with hindsight we can say that the mission in Copenhagen was satisfying, from a cultural and strictly commercial point of view”.

There have been enormous cultural repercussions,”because the school performed in the morning with the workshop inside the Italian Cultural Institute in Copenhagen, a true outpost of Italianness. In the afternoon, she responded to the embassy. To leave a further tangible mark, we asked the master photographer Carlo Falanga to create an exhibition that will remain within the Institute for a long time. Two Danish goldsmith schools were invited. Both asked to be able to visit the Degni school and also the coral museum which is kept inside. Preparations are therefore underway to organize an educational trip through an Erasmus cultural exchange. The art master was present with us in Denmark Ciro Mazza, professor at the Degni Institute, head of design. Next to him, the 18 year old Alessandro Simonelli, representing all students. Alessandro is the son of an artist: Pietro, his father, is a master engraver. For us it was wonderful to accompany a boy to Copenhagen and give him an international experience. For the first time he took the plane, but above all for the first time he was able to record with a crowd of hundreds of people and curious people around his workbench. We would have liked to involve many students, but it was not possible for logistical and economic reasons. In May, however, on the occasion of Gem Genèvewe will give two classmates another experience”.

Culture, valorisation of the territory and also business. Through a joint activity that began in January with embassy staff, Assocoral has created the conditions for establishing commercial relationships between its companies and local stakeholders.

“Thanks to the support of the Italian-Danish Chamber of Commerce, subsidized by the Italian embassy, ​​a B2B event was created reserved for 50 companies interested in our products. A surgical job was done, because all 50 companies expected showed up – comments Vincenzo Aucella – The feedback is extremely positive. We are very satisfied, because we have found an openness towards our product: coral must be known, it must be understood. In Copenhagen, however, we encountered a ready market: it is as if they had been waiting for us for a long time. Our regret was not having insisted on these sales channels sooner. These are small jewelers, who perhaps don’t have the strength to attend sector fairs in Italy. Fairs are a wide-open window onto the international scene and they do enormous, excellent work. This experience, however, teaches us that there are market niches that are still unexplored and which must be explored. We return home with black and white contracts, with sales made and agreements made”.

https://www.assocoral.it/

National Made in Italy Day: Torre del Greco enchants Copenhagen

We planned an event that brought our history, culture, education, our city to Denmark’. After taking part in the first national Made in Italy day, at the invitation of Stefania Rosini, Italy’s ambassador to Copenhagen, Assocoral national president Vincenzo Aucella takes stock of the ‘cultural and business’ experience that involved four Torre del Greco companies.
Antonino De Simone, Aucella, Mattia Mazza and FCPearling also involved the Francesco Degni Higher Education Institute. ‘It is the first link in our chain, the main one,’ says Aucella. ‘Our goal was to leave our mark on Danish soil. The work done on site is always an enigma for us, but with hindsight we can say that the mission to Copenhagen was satisfying, from a cultural and strictly business point of view’.

There was a huge cultural impact, ‘because the school performed in the morning with the workshop at the Italian Cultural Institute in Copenhagen, a true outpost of Italianism. In the afternoon, it played again at the embassy. To leave a further tangible mark, we asked master photographer Carlo Falanga to create an exhibition that will remain inside the Institute for a long time. Two Danish goldsmith schools were invited. Both have asked to visit the Degni school and also the coral museum housed within it. Preparations are therefore in full swing to organize an educational trip through an Erasmus cultural exchange.

Culture, territory valorisation and also business. Through a joint activity that began in January with the embassy staff, Assocoral created the conditions to establish business relations between its companies and local stakeholders. “Thanks to the support of the Italian-Danish Chamber of Commerce, subsidized by the Italian embassy, ​​a B2B event was created for 50 companies interested in our products. A surgical job was done, because all 50 planned companies showed up,’ commented Vincenzo Aucella, ‘The feedback is extremely positive. We are very satisfied, because we found an openness towards our product: coral has to be known, it has to be understood. In Copenhagen, on the other hand, we met a market that was already ready: it is as if they had been waiting for us for a long time. Our regret was not having insisted on these sales channels earlier. These are small jewellers, who may not have the strength to attend trade fairs in Italy. Trade fairs are a wide-open window on the international and do a huge, excellent job. This experience, however, teaches us that there are still unexplored market niches that need to be tapped. We go home with contracts, with sales and agreements made.”