Innovation, creativity and winning strategies: this is the mix with which theItaly stands out at the “table” of conference tourismwho sees it second in Europe thanks to its main destinations: Rome And Milan. The growth points in the direction of strengthening other destinations that have historically hosted large conferences and meetings such as Florencebut also to the lesser-known places on our lakes.
Export strategies
To guide the sector, Enit takes part in Eu Dialogue, a leading event dedicated to innovative marketing strategies in the meetings and conference tourism sector. An unmissable opportunity to analyze the emerging trends and revolutionary prospects that are redefining the business tourism landscape.
The president’s priorities
There Enit president Alessandra Priantewhich represents Italy at Eu Dialogue, emphasizes “the importance of adopting cutting-edge strategic marketing approachesfocused on sustainability andcustomer experience, to ensure successful positioning in the competitive meetings and conference tourism market. Collaboration and networking with industry players are essential to seize the opportunities and face the challenges that the future holds for us. Enit ad Eu Dialogue wants to inspire the themes of sustainability and tourism innovation by sharing ideas and best practices to chart the path towards an increasingly dynamic, engaging and profitable conference tourism. Transforming the universal concept of sustainability into concrete actions in tourism means working on two fundamental dimensions, valid for both leisure tourism and the meeting industry. The first is that of the timeline, which in tourism means aiming for one seasonality of tourism over 12 months of the year. The second is space, focusing on lesser-known locations.”
Tags: Enit, Eu Dialogue
Tags: Congressional Italy Dialogue European power
