Together with Vinitaly, Sol di Verona has begun, an international exhibition dedicated to the olive supply chain with large participation of visitors and buyers
Remarkable turnout at Sol 2024the international olive oil exhibition in Verona, confirmed by the exhibitors who found considerable interest from the public. Oils from all over Italy, monovarietal, organic and more. In fact, in addition to extra virgin olive oil, many exhibitors also offered table olives and many flavored oils. Strong presence of the Abruzzo, Sicily and Calabria regions which exhibited with the participation of manufacturing companies, oil mills and companies specialized in the food sector.
Monovarietals from all over Italy
There is strong interest in monovarietal oils. I am many the companies That they aim to differentiate their products with native varieties. An interesting selection was in fact presented by Terre dell’Etruria with 4 Tuscan IGP monovarietal oils of leccino, frantoio, maurino and holm oak. The majority of the companies present offered monovarietal oils characteristic of their territory of origin. The objective is to stimulate the consumer to appreciate the varietal differences of the different oils for a better valorisation of the territorial characteristics.
Artificial intelligence for communication
Among the protection consortia there was also that ofRome IGP oil. This protection consortium, recently founded in 2022, has 500 members throughout the Lazio region. Precisely on the occasion of Sol, the consortium presented his “avatar”, Olivio Romano. This application of artificial intelligence works like a virtual assistant dedicated to Olio di Roma PGI, able to understand visitors’ questions and respond in all the languages of the world.
Organic oil
Organic olive cultivation is widespread throughout the peninsula. There are many companies present that bottle extra virgin olive oil as organic. Among the many exhibitors from this point of view Calabria emerged which holds a percentage of organic surface area among the highest in Italy, more than 35% of the surface used.
Read also: Organic olive growing, crop diversification in the olive grove
Condiments for all tastes
It turned out the presence of flavored condiments based on extra virgin olive oil is notable. Different production methods are found among producers, from the use of essential oils to add to extra virgin olive oil, to the pressing of olives together with fruits (mainly citrus fruits) or aromatic herbs.
In the last period the question of condiments and flavored oils they had caused concern considering the competition they could create for extra virgin olive oil as there was still no clear regulation. Many of the companies interviewed during Sol at the moment they allocate only a small part of their production to that of flavored oils which have fewer commercial outlets than extra virgin olive oil.
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Brands and geographical indications in the oil sector
