A bad blow for Serena Bortone who now sees herself permanently kicked out of Rai and her place will be taken by her two colleagues.
The news took everyone by surprise: Serena Bortone, one of the most well-known faces of Rai, sees herself definitively ousted from the state broadcaster. The decision was announced by the CEO of Rai, who declared that “No employee of any company would be allowed to say anything against the company they work for. She did this and was not punished“.
These words profoundly shook the world of Italian television, calling into question Bortone’s position within the company. Serena Bortone, known for her impeccable leadership and professionalism, suffered a drastic reduction in his screen time in recent months.
The rumors spoke of a possible replacement, but few would have imagined such a drastic conclusion. Serena Bortone’s place will be taken by two long-time colleagues which promise to bring a breath of fresh air to Rai programmes.
Recent times have been marked by difficulties and criticism, which have progressively eroded Serena Bortone’s position. Despite efforts to renew content and adapt to new audience needs, That was Rai’s decision.
Rai reduces the space of “Chesarà…” by Serena Bortone: the latest news
Rai seems to have decided to reduce the television space dedicated to “Chesarà…”, the talk show hosted by Serena Bortone, after weeks of controversy inside and outside the company. According to what was reported by Repubblica, the program will return to the air starting from 14 September in the prime time access slot, but with a presence halved compared to last season.
In fact, “Chesarà…” will only be broadcast on Saturdays, eliminating the Sunday broadcast. This decision could have significant implications on ratings, as Saturday is traditionally a less favorable day than Sunday for the program’s target audience.
New arrivals and confirmations in the Rai schedule
The reduction of the space of “Chesarà…” could be linked to the controversies triggered by the “Scurati case”, which saw tensions within Rai. The delivery of the autumn-winter schedules was postponed by ten days. This postponement, in addition to avoiding further controversy in view of the European elections, seems motivated by the need to define the fate of the program and of Serena Bortone herself.
Instead of “Chesarà…” Sunday, Luisella Costamagna could take over, which is also in the running for the nightly talk of the third network “Lineanotte”. Furthermore, there are important news for Rai3’s programming. Massimo Giletti will make his return in prime time on Monday together with De Martinoreplacing “Far West” by Salvo Sottile, which will occupy prime time on Friday.
