Selvaggia Lucarelli guest at FQLife to present the new book “Pandoro’s Box” (Ed. Paper First) has drawn up a balance sheet of the entrepreneurial figure of Chiara Ferragni and “her right and left arm” Fabio Maria Damato.
“I believe the problem was the lack of authenticity in the communication and representation of the self. – stated Selvaggia – Chiara sold herself as a very skilled digital entrepreneur, but if she had said ‘in the end I continue to photograph my life, I go to fashion shows, I travel and the operational part of the business and the company are taken care of by the people I have delegate’. We wouldn’t even be here to talk about it. She has always sold herself as a very skilled digital entrepreneur, we saw her on Courier Economy together with Draghi and Armani, up Forbes and other economic sector magazines. We became convinced that she was a great business strategist.”
It’s still: “But she didn’t do reports, strategy, she talked to suppliers. She did almost nothing because she had delegated this part of the activity to Fabio Maria Damato. Of course she has responsibilities because she still remains CEO of her companies and had control over her, but he always took her decisions. Damato handed over the contracts to her, every now and then she went to the office and locked herself in the studio with Fabio. She had a staff that followed her but that was a more external staff. For the operational part in the office she was seen very little”.
