Although it has partially faded, the interest in Chiara Ferragni in relation to the conditions of her empire and, obviously, her heritage, is still alive. Many are wondering whether or not the famous businesswoman will be able to recover the lost throne after the Balocco affair (and not only). To date the brand Ferragni is not experiencing one of its best momentswhich is there for all to see, and the economic consequences are making their weight felt.
Loss-making company
The Fenice srl company has suffered a sharp drop in revenues. This is the company that owns the Chiara Ferragni brand, which now it would require six million euros. In order to obtain new financing, the hypothesis that the famous influencer could decide to expand its shareholder base cannot be ruled out.
Numerous failed collaborations and, although not yet quantifiable, the damage to image was enormous. The different communication strategies adopted seem to have been of no avail. The cold numbers nail the content creator, certainly far from that of mid-2023, contested by companies for a sponsored post or a longer-lasting collaboration, perhaps for the creation of a designer product.
The corporate structure currently boasts 30 employees and huge costs, considering the level of revenue. Looking at the cold numbers, it seems that her consultants have foreseen a economic damage from 1 to 3 million euros between now and 2027.
Chiara Ferragni is looking for partners
According to what was written by The messengerthe advice received from Chiara Ferragni would all go in the same direction: collect new ones equity fundsfrom the overall value of 5-6 million euros. Here is the sum to try to survive this devastating moment. Leaving aside the private aspects, connected to Fedez and the ongoing separation, as well as to her two children, there is a need to save the creature that she worked so hard to set up.
It would be complex to obtain this sum from current shareholders, which would put it on the market for new investors. Three lawyers from the GOP firm held a remote meeting with experts in order to discuss the company’s prospects.
There property of Fenice srlit is worth underlining, is divided as follows:
- Alchemy (controlled investment company) – 39.9% of shares;
- Sisterhood (Ferragni safe) – 32.5% of the shares;
- Ni srl – 13.9% of the shares;
- Esuriens – 13.7% of the shares.
Almost a year ago, in June 2023, Fenice srl had one valuation of 75 million euros, but legal issues and the public’s perception of the company’s face changed everything. At present, betting on Chiara Ferragni would be a risk but, at the same time, a good investment.
Choosing to believe in his ability to get back up, perhaps stronger than before, could lead to a position of great interest later. The farewells of companies weigh enormously. The stop to collaborations has in fact generated revenue losses of around 40%. Today among potential new members they stand out Francesco Trapani of Vam Investment And Marco Bizzarriformer CEO of Gucci and now owner of Nessifashion.
