“Go to… Junior”, and the navigator indicates the road to Milan. Thus Alfa Romeo is ironic about the name change of the new car which occurred a few hours after the launch.
In fact, instead of like the Lombard capital, as is known, the compact sports car will be marketed with a historic name of the company. A playful gallery of images has appeared on Alfa Romeo’s social profiles, and relaunched on his own by CEO Jean-Philippe Learned, showing Junior’s name in the middle of Lombardy.
A way to definitively dampen the controversy after the issues with the government over the car. “Although we believe that the name Milano complies with all the legal requirements – Learned himself had said when announcing the change in progress – Alfa Romeo decides to change the name from Milano to Junior, with a view to promoting a climate of serenity and relaxation”. And the Minister of Business and Made in Italy, Adolfo Urso, who had previously defined as “illegal” the choice of the Stellantis brand to produce the new model in Poland with the name Milano “because it violates the law on Italian Sounding”, yes he was satisfied with the choice.
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Tags: Alfa Romeo Junior replaces Milan navigator World Motors
