Ford is going through a terrible time and now the problems are becoming even more evident due to a sensational strategic error.
The new Millennium will certainly not be remembered as the rosiest period ever in the history of Ford, with the US giant experiencing some truly complicated years. Sales have experienced many lows and some highs, with a series of initiatives that were necessary to avoid the collapse.
Every enthusiast would never want to see a legend like that Ford reduced in certain conditions, but American intuition always works in the economic field. Meanwhile, Ford continues to be talked about in the racing world, even if there is a shift in investments in rallying.
There Puma which is placed in the hands of Fourmaux and Munster it’s certainly not up to par Hyundai and Toyota, with the Frenchman working miracles to remain in the top positions. In the meantime, we are trying to improve the electric range as much as possible, with the future becoming increasingly zero impact and environmentally friendly.
Unfortunately, however, customers from all over the world are not thinking this way, because after a positive 2023, thanks almost exclusively to large concessions from the various governments, 2024 already feels a lot like Caporetto for these cars. The one who is paying the most is Ford, with the US giant now finding itself in a truly tragic situation.
Collapse of Ford: the loss for electric is impressive
For some time now it had become clear to everyone how the Ford was at a great loss in the production of electric cars, with sales not even remotely managing to cover production costs. This is why the situation has recently become even more tragic, with the stop of a few days in the first quarter for the F-150 Lightning which was not a simple coincidence.
The data in fact, as reported Affaritaliani.it, demonstrate how the Ford is in the red regarding the accounts of its electric cars. The damage is dictated by the fact that sales have slowed down by 20% compared to 2023, which means that, according to the stars and stripes giant, the individual losses exceed the production costs of the sale of as many as 10 thousand vehicles.
In fact, there is talk of an overall shortfall of 1.3 billion dollars, that is 1.21 billion Euros. Of these 10 thousand cars that were sold in the first 3 months of 2024, each of them resulted in a loss of 132 thousand dollars, or 122 thousand euros. Numbers that demonstrate how the electric choice is in no way paying off for large companies at the moment.
Ford’s finance director also explained it, that is John Lawler, with the latter explaining how revenue is decreasing faster and faster than the company can contain costs. At the moment, therefore, the situation seems to have no way out, with the future also being electric, but Ford needs to find a concrete solution as soon as possible.
