GENOA – The new book by Virginia Surace, “Influencer Marketing: no, no, it doesn’t work like that!”. This groundbreaking book offers a fresh and critical perspective on the world of influencer marketing, dispelling myths and revealing the most effective strategies for building an authentic and successful brand.
In this enlightening work, Virginia Surace demystifies the world of influencer marketing with a step-by-step guide for emerging influencers and businesses who want to successfully navigate the challenges of social media marketing. With a combination of practical advice, case studies and regulatory guidance, this book is essential for anyone wanting to harness the power of digital influencers to grow their business.
Virginia Surace brings her expertise in the field to explore topics such as creating an effective media kit, the legalities of influencer marketing, and tactics for building an authentic and influential digital presence.
The book is now available on Amazon https://www.amazon.it/gp/product/B0D657YKTC/, LaFeltrinelli https://www.lafeltrinelli.it/influencer-marketing-no-no-non-libro-virginia-surace /e/9791222733364, as well as being available in over 4,500 bookstores throughout Italy!
Virginia Surace comments: “With the launch of my new book, ‘Influencer Marketing: No, No, It Doesn’t Work That Way! A Practical Guide for Influencers and Businesses,’ I want to emphasize a crucial aspect often overlooked in the creative fervor of social media: legal expertise. Operating on social media media is not just a question of creativity and connection. It is essential, especially for those who make this area their job or business tool, to fully understand the legal implications that regulate these platforms, from the correct use of hashtags to the transparent management of sponsorships and collaborations, every online action has potential legal consequences. My book delves into these issues, offering practical tools and advice for safely navigating the complex legal landscape of social media generate engagement, but also ensure that their communication is always transparent, ethical and compliant with current regulations. The goal is twofold: to protect yourself from possible sanctions or lawsuits and to build a relationship of trust with your audience by showing integrity and responsibility. I therefore invite all influencers, marketing professionals and operators in the sector to inform themselves and constantly update themselves on the laws that regulate our online presence, transforming knowledge into a tool of power and security.”
Virginia Suracegraduated in Legal Services to Business and Public Administration at the University of Genoa, is an established writer and influencer. His format “No, no, it doesn’t work like that” went viral, gaining over 2 million “likes” on TikTok.
With a focus on good manners and mise en place, Virginia combines her passion for vintage with a deep knowledge of etiquette and social etiquette. Virginia Surace is not only an authoritative voice in the field of influencer marketing, but also a scholar of good manners. Through her work, she positions herself as a reference figure for anyone who wishes to improve their social and professional skills, promoting respectful and refined behavior in every context.
For further information, follow Virginia Surace on her social channels:
Website: virginiasurace.it
LinkedIn: linkedin.com/in/virginiasurace
TikTok: tiktok.com/@virginia_surace
Instagram: instagram.com/virginiasurace
