Green light on Rai. Your Business is locked down officially until 2027good news for the company after turbulent and uncertain months. Amadeus has packed his bags, Sanremo has changed hands – hopefully in the Carlo Conti miracle – and now the most loved parcel game on TV, at least, remains at Rai. In addition there is the Stefano De Martino bet, which will barring sensational surprises should receive the management of Affari Tuoi as a dowry. It is known, however, that the show’s production house (Banijay) had more than one doubt about the presenter Neapolitan. Hence the four days of rehearsals in the theatre, with De Martino at work in a “facsimile” of the programme that we will see in September. But will have passed the exam, we wonder? Not an obvious question, an uncertain answer. Let’s see the details below.
Rai, the renewal of Affari Tuoi arrives
At least one thing is certain. Affari Tuoi will remain until 2027, at Rai. The company’s Board of Directors, meeting in Rome under the watchful eye of President Marinella Soldi and the presence of CEO Roberto Sergio, has in fact Contract approved for the three-year editions 2024-2027 of the transmission of the packages. It was the creature of Amadeus, now it loses the master of the last golden years and awaits a new face. In the meantime, however, Rai puts itself in its pocket a little satisfaction.
Among a thousand criticisms and obvious errors, Viale Mazzini seems intent on keeping the bar on what it can. She relies on names that are liked highlike Pino Insegno, or to those who still avoid a clear divorce. Serena Bortone, then, is an example of someone who waits in the limbo of “maybes”. Revenge for the Scurati case seems certain, and equally certain is the fact that he will not have a political program. Then, she has to decide whether to stay (downsized) or leave. As for the others, the new favourite at Rai it is without a doubt Stefano De Martino. We like youth, attitude, novelty. But the producers of Banijay Italia, those who deal with making ends meet, like gambling less Your business. And they thus imposed a “supreme” test for Belen’s ex.
De Martino waiting for the “yes”
Four days of testingtherefore. In the theatre Stefano De Martino had to prove that he was really cut out for the promotion to Affari Tuoi. The game show of the packages will be his, but only if he manages to convince all the parties involved. Especially the demanding leaders of Banijay. In short, it’s fine to protect De Martino with a huge 8 million contract, but now that he’s protected too Your businesswe must play it safe even more. Also because in fascia access prime time the former dancer of Maria De Filippi will have to deal with the competition of Amadeus – on the Nove there are I Soliti Ignoti, now renamed “Identity” -, but also with the stainless Striscia la Notizia on Channel 5. In short, it is a band that has always decided the fate of a network, or at least directs it a lot.
Let’s conclude. De Martino will be able to deliver Your business at past levels? OR it will be a huge fiascoinstead? But above all, are we really sure that the game’s production promoted it to September? We will know the truth soon.
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