Rai is looking for a company that already has its own database on the evolution of ideas and customs to survey 4 thousand Italians between 18 and 74 years old on their historical memory and expectations for the future. There are too many controversies and divisions over history, especially more recent ones, and so the Viale Mazzini company wants to arm itself behind a detailed work that explains how Italians understand it, also to have new ideas on historical episodes on which to build future fiction.
A public consultation to find the memory shared by most
A few weeks ago, Rai opened a public consultation between specialized companies, explaining that it had «the need to equip itself with a service which, starting from the analysis of Italian society and its developments, is capable of intercepting emerging phenomena and trace the consolidated ones in relation to the great variety and heterogeneity of the population and its targets”. In his research, Viale Mazzini warns: «two very current issues will need to be explored in depth, always from a sociocultural perspective: artificial intelligence and collective memory». But also «the needs and expectations of the public in general must be investigated and with particular reference to the Fiction genre».
An investigation that must be useful for the subjects of future TV dramas
The work must not remain secret, but must be communicated to the public by the research company and by Rai itself in a press conference to illustrate the investigation: it is the best way to protect one’s back when choices made on the basis of that popular sentiment are perhaps contested from this or that political faction. “Two scenario reports analyzing attitudes and behaviors in the media and in relation to fiction” and two ad hoc focuses on the collective memory of Italians and their attitude towards artificial intelligence will have to be delivered to Viale Mazzini by the research company.
