The Canale 5 drama will soon return to the great delight of fans. The Mediaset flagship has always had some problems establishing itself over its competitor Rai in the TV series sector, but this time Pier Silvio Berlusconi has developed a strategy for Viola come il mare 2. What is it about.
Mediaset CEO Pier Silvio Berlusconi – Spetteguless.it
The wait for Viola come il mare fans is almost over: the Canale 5 drama will soon be back on air with its second season. Broadcast by Mediaset in 2022, the TV series is loosely based on the novel Do you know the summer? by Simona Tanzini, and follows the events of Viola Vitale, who after having worked in fashion in Paris, returns to her hometown of Palermo, also looking for answers about her past.
Viola has a characteristic, synesthesia, which allows her to associate the feelings of those around her with colors. Back in the Sicilian capital, the woman he begins working for a web editorial team of a local newspaper dealing with crime newsand it was while working that he met inspector Francesco Demir.
The latter, played by Can Yaman, is very good at his job, but unfortunately has little faith in men. The two will begin to collaborate together on several murder cases, while in the meantime the complicity between them becomes increasingly stronger. The first season achieved excellent success, and consequently the Cologno Monzese company immediately reconfirmed its return.
Purple like the sea 2, Berlusconi’s strategy for launching the second season is not new
The drama will officially return to the air next May 3rd in prime time, but to create hype and immerse viewers further in the story of Viola come il mare, Berlusconi has decided to follow in the footsteps of his main competitor, namely Rai. According to what user Mefisto wrote on X (or Twitter, if you prefer), the first three episodes of the second season will be available on Mediaset Infinity from 24 April.
Set of the drama Viola come il mare – Spetteguless.it
Wonderful news for all fans of the Biscione television series, who are eager to know how the story of the journalist and the inspector will evolve. The strategy of the Mediaset CEO is in reality certainly not a revolution: this is exactly what RAI has already done for some of its dramas like Doc – Nella tue mani and the highly acclaimed Mare Fuori, now a true cult especially among the very young.
Evidently, the manager he thought that this step could also be successful for his company, and give the competition a hard time, which is very strong in the TV series department. After the free-to-air broadcast on May 3, we will see whether this choice of his was actually successful.
Tags: Purple sea Berlusconi copies Rai Biscione strategy
