This year too it will be “a summer at the seaside, seaside style” but with higher rates (+7.9% compared to 2023) and a drop in Italian presences, partly offset by the increase in foreigners. This is predicted by Jfc’s Panorama Turismo – Mare Italia observatory which ANSA publishes in preview. Out of a total of 407 million presences in the seaside sector (-1.1% on summer 2023 and -1.2% on 2019) the Italian ones will be 312 million 511 thousand with a decrease of 4.4% and therefore a loss of 14 million 511 thousand on 2023. At the same time, foreign presences will reach 94 million 513 thousand with a +11.6% (i.e. 9 million 823 thousand) on 2023
For the summer of 2024, forecasts indicate a turnover – for the national seaside sector in its complexity – of 33 billion 191 million euros, essentially stable (+0.4%) compared to the 2023 summer season and increasing by 4.2%. compared to the 2019 summer season (therefore in the pre-Covid era). This is predicted by Jfc’s Panorama Turismo – Mare Italia observatory which ANSA publishes in preview.
«It is important to consider – he explains Massimo Feruzzi, responsible for JFC and the Observatory – that these increases in turnover are not linear with the increase in holiday prices, signifying that there is, on the part of our compatriots and also foreign guests, a stronger attention to spending”.
Specifically, for summer 2024 a turnover is expected as follows: that generated by Italian customers will be 23 billion 707 million with a decrease of 4.2% on the final data for summer 2023. The turnover generated by foreign customers will be 9 billion 484 million euros, with an increase of +14.3% on the final data for summer 2023.
The number of Italians on Italian beaches is decreasing (312 million 511 thousand with a -4.4% on 2023), but not the desire for sun, sea and holidays, according to the forecasts of the Panorama Turismo – Mare Italia observatory of Jfc that ANSA is publishing in preview.
But where will Italians go for their summer holidays? “The answer to this question is the most interesting but certainly not extremely positive for our tourist economy – explains Massimo Feruzzi, head of Jfc and the observatory -. In fact, the survey at a national level shows that there is an increase in summer trips by Italians, but also that the increase in tourist flows refers mainly to foreign seaside destinations, with Greece, Spain and Albania reign supreme». On the contrary, in Italy, seaside destinations will show fluctuating indicators both between the locations of the same seaside areas and between the various weeks, making the activity of the operators in the sector even more complex. «With a red alert – says Feruzzi – which is that of the month of August, which risks no longer being the classic month of ‘Italians’ holidays’: prices are too high, full only from 9 to 18 August and increasingly shorter stays in this month, with an average duration that is reduced by a good 2.1 nights».
