From the analysis of Trovaprezzi.it users’ searches in the field of air conditioners and fans, an increase in interest emerges over the last month (18 May – 17 June 2024).
The category dedicated to air conditioners collected approximately 328,000 searches (+21% compared to the previous month and +10% compared to the same period of 2023), while fans and air treatment reached 52,000 searches (+30% compared to the period 18 April – 17 May 2024 and +100% compared to the period 18 May – 17 June 2023).
Analyzing the average price in the category on Trovaprezzi.it, a drop in price emerges for both types of products, both compared to the previous month and compared to the same period in 2023.
Air conditioners recorded -16% of the average price compared to the period 18 April – 17 May 2024 and -8% compared to the same period of the previous year. The same trend also applies to fans, where the average price in the category fell by 13% compared to the previous month and by 18% compared to 18 May – 17 June 2023.
The users most interested in these products are between 35 and 55 years old (46% of searches for air conditioners and 45.5% for fans), while the least interested are the very young under 25s (7.6% for air conditioners and 7 .1% for fans).
Men are more interested in air conditioners (70%) while women are more interested in fans (45%). In general, in Liguria and Campania fans are preferred, while in Sicily, Calabria and Friuli-Venezia Giulia air conditioners are preferred.
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