Orographies received the XXVIII Compasso d’Oro Adi (Association for Industrial Design), Honorable Mention, in the Research for Business category. The recognition is a confirmation of the innovative vision of the brand, a courageous and far-sighted project, born in 2018 and carried out with determination by Giorgia Bartolini, a Sicilian entrepreneur who wanted Vincenzo Castellana alongside her in this adventure, as Art Director. In the Research section for companies, Orografie – as stated in the motivation for the recognition – aimed at an innovation of meaning even before that of product.
The new living rituals that intercept the latent needs of a new living scenario between analog and digital. The award was collected at Adi by Giorgia Bartolini – founder of Orografie – and Vincenzo Castellana – art director of the brand.
Orografie receives the XXVIII Compasso d’Oro Adi award
“This award rewards – commented Bartolini – a path towards which we believed strongly and which, starting from 2018, has aimed to imagine a new vision of living: design Amphibian”. The award is a source of pride for Giorgia Bartolini, Vincenzo Castellana and the entire Orografie team, who worked in sharing and propensity for change, with a mentality open to experimentation. The hybrid thinking, the focus on which the brand is based, was started before the Covid period. The first briefing delivered to the designers in 2019 already insisted on the hybridization of behaviors, which were transforming postures, habits, and the use of furnishings.”
“The language of objects evolves and determines – explained Castellana – typological and functional variations. The new living rites intercept the latent needs of a new living scenario, between analogue and digital”.
Brand innovation
The brand’s reflection, added Castellana, “started from scientific and university research into the language of thingsthat is, the way in which meanings are attributed to the objects that surround us and how these objects influence our behaviors”.
Orografie has, at the same time, analyzed how i new behaviors they are influencing objects and the use we make of them. Therefore, for Orografie, objects come to be the materialization of symbolic meanings and cultural contexts, that is, what we define ourselves by. Orografie’s innovation of thought has been able to interpret a constantly evolving scenario, between real and virtual, offering different reflections and responses to the new way of living everyday life. For Orografie research also means balancing past, present and future, in a project capable of understanding and anticipating changes but at the same time addressing them by reinterpreting the past. From the past, Orografie has adopted the teaching of the great masters of design, that of designing a function and not for a function.
And by designing a function Orografie has chosen to create objects that are not only useful, but also meaningful and connected with the people who use them and the time in which they live.
 received the XXVIII Compasso d’Oro Adi){kind=link}