What does the collaboration between Adi and the General Commissariat for Italy’s participation in Expo 2025 Osaka consist of?
Elena Sgarbi: “The one with Adi is a wide-ranging collaboration to promote the participation of the Italian design system in Expo 2025. In addition to the international Compasso d’Oro, we will host numerous projects in the Italian pavilion, such as temporary exhibitions of historic and emblematic Compasso d’Oro alongside new products to give visibility to the quality of the designers and the diversity of the projects during the six months of the Expo ”.
What is the role of design for the Italian pavilion?
Elena Sgarbi: “Design is the common thread of the story of Italy that we will bring to the Expo, of an Italy that has its excellence rooted in the past and in high craftsmanship, but is projected towards the future, distinguishing itself for technology advanced. With design we respond to the main theme of Expo 2025, because design is a functional part of our lives and brings you beauty And well being.
Furthermore, through design we talk about the historical relationships that bind us to Japan: since the 1960s we have seen Italian designers working for important Japanese companies and, vice versa, Japanese architects and designers living in our country and collaborating with our companies.
Italy and Japan share a strong commonality sensitivity aestheticsan ancient and sophisticated culture, a centuries-old artistic and artisan tradition, as well as contemporary technological and industrial innovation.
An affinity told by the Ambassadors of the Italian pavilion, prominent Japanese personalities who we chose because they are linked to our country in various fields, such as the famous designers Toshiyuki Kita – already on the jury of the Compasso d’Oro 2024 – e Ken Okuyama”.
 flies to Expo 2025 Osaka){kind=link}