Ferrari Purosanguethe four-door high wheels of the Maranello company, won the prestigious the Compasso d’Oro 2024.
It’s about one of the most coveted awards in the industrial design sectorAnd. The awards ceremony, at which he was present Flavio Manzoni (Ferrari Chief Design Officer) representing the Prancing Horse, took place in Milan.
The Compasso d’Oro was established in 1954 by the ADI (Association for Industrial Design) and is assigned every two years on the basis of a pre-selection carried out by the ADI Permanent Design Observatory, made up of experts, designers, critics, historians and specialized journalists.
In the history of the recognition, four Ferraris have been awarded: the first was the F12berlinetta in 2014, followed by FXX K in 2016, from Monza SP1 in 2020 and from Thoroughbred.
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Why Ferarri Purosangue won the 2024 Compasso d’Oro
The ADI jurors chose Rossa because she embodies “a concentrate of technology combined with courageous typological innovationwhich goes beyond the conventional categories of grand tourers, is an element of concrete innovation in a mature sector in the face of global competition”.
Last modified: June 21, 2024
