Parfums Christian Dior he chose Rihanna as the new face of the iconic perfume J’adore. The pop star takes the actress’s place Charlize Theron who has represented the ideal woman for this fragrance since its launch in 1999. The new campaign shot by Steven Klein will be revealed on September 1st.
«Being the new face of J’adore is both an honor and a mission. This perfume, which I have known and loved for so long, means so much to women. I can’t wait to join this adventure and contribute to it through my world, my history, my roots, as well as my creativity and my femininity”, declared the singer and beauty mogul who founded her inclusive line Fenty Beauty, in 2017 now in the LVMH portfolio “created for women of all skin tones, personalities, ideas, cultures and ethnicities”, as Rihanna herself had declared. And today that she becomes the face of J’adore, the 35-year-old rapper and mother of two children represents the same concept of extended, welcoming beauty that surpasses every limit of ethnicity, nationality, gender and generation.
«We are incredibly proud to welcome Rihanna to the Dior family. The golden dream of her promises to be unique, reflecting a fragrance that is present for women and preserves the splendor of her. The unusual talent, boldness and captivating beauty of this absolute star are the ideal embodiment of dazzling and powerful Dior femininity that transcends generations,” she said. Véronique Courtois CEO – Parfums Christian Dior.
