Flexibility, quality of service and 360-degree assistance. These are the ingredients which, in an extremely composite world like that of the short-term rental sector, can be successful in standing out from competitors. Marco FabbroniCEO & cofounder of Geco Vacation Rentalshas no doubts: it is the wide spectrum of services dedicated to owners that makes the difference.
Flexible packages for owners
“We establish partnerships with property management companies – he explains – and we give owners the opportunity to make use of flexible service packages ranging from commercial distribution only to assistance on the production front legislation. We can also take care of all aspects relating tohospitality of guests, from check-in and check-out to the information to be provided to customers, up to the maintenance and cleaning of the structure. We tailor the services to owners based on their needs.”
The platform
Returning to commercial distribution, the Geco platform connects well 78 Ota all over the world: “Compared to our competitors – Fabbroni points out – we give the owners the opportunity to also interface with the smaller realities. The sector, in fact, is very fragmented, with 60-65% of the business in the hands of the large Otas and everything else the prerogative of one myriad of small portals. Portals that we intercept, as well as more than 200 Anglo-Saxon agencies specialized in the holiday home segment”.
An appreciated business model, which allows Geco Vacation Rentals to plan for growth: “This year – explains Fabbroni – we have in our portfolio 800 real estate units throughout Italy, but especially in Tuscany. The objective for 2025 is to expand the offer outside this region, focusing on Liguria, Sicily and, as regards cities, Milan and Rome. Let’s hunt for collaborations with recruiters who are looking for houses and other property management companies: the goal is to get to 1000 units by next year”.
