The winner is: Bubble Bump, i.e. the artificial bump in vulcanized rubber containing non-Newtonian fluids which allow it to change viscosity in response to the speed of deformation, thus reducing the impact of cars, improving driving comfort and making the roads more safe. Here is the winning entrepreneurial product coming out of the 14th edition of ‘BusinessGame@school’, the innovative school-work alternation path landed at the Malpighi high school, where the final challenge of the five teams (36 third and fourth year students) was held scientific high school, applied sciences, linguistics and the four-year high school 4-Year Programme) led by the managers of as many companies as Bonfiglioli Spa, Deloitte & Touche Spa, Faac Spa, Felsinea Spa and Gellify/Fndx (tutor of the winners).
Solidity of the idea, qualitative entrepreneurial aspects, quantitative financial aspects and presentation are the criteria with which the five products were evaluated. In addition to the winning bump, in competition were: desk and counter designed to offer functional and design solutions (Deslock); the shoe equipped with a system of removable and replaceable soles (Iter); the refrigerator which, thanks to the barcode scanner, stores products and then sends alerts when they are expiring (Zentech); the shoe equipped with GPS that monitors the position of users and provides health data of the wearer thanks to chips and sensors in the sole (Vesta).
Doc the jury: Marco Casiraghi, CEO of Powerflute; Elena Ugolini, rector of the Malpighi Schools; Patrizia Malferrari, president of Bside; Marco Becca, General Manager of Ifab Foundation; Salvatore Bocchetti, owner and CEO at Zaccanti Spa; and Lorenzo Colombari, partner at Kildare Partners. The aim of BusinessGame@school is to introduce children to the knowledge of the economic and financial world of companies with an innovative method and the involvement of important local companies.
