Tesla is slashing all Model Y prices by the equivalent of $6,485 (6,000 euros) for those who deliver it by the end of the month, to help it clear inventory and inflate Q2 shipment numbers in Germany.
It’s also warning Model 3 buyers to get one by the end of June, before the import tariffs the European Commission just announced for electric cars imported from China. Across Europe, Tesla is also giving away miles of Superchargers, aiming to improve its sales numbers before the end of the quarter.
After its sales fell more than 60% year-on-year in May, amid a 30% collapse in the local EV market, Tesla is once again making up for the “environmental bonus” lost by the Government for its most expensive car. sold.
The Model Y was the most popular vehicle last year, but the drastic drop in sales in Germany likely means Tesla will lose the title this year, so it is taking steps to boost demand.
The so-called Tesla Environmental Award brings the price of the base Model Y RWD to 38,990 euros, a rather incredible 15% discount level, so far reserved only for second-hand EVs.
The new Model Y with the longest range also gets a 14% price cut, making it a pretty compelling deal for an electric SUV that can travel 600 km (372 miles) on a charge, according to the WLTP range estimate.
Tesla, however, is rushing to stem the drastic decline in shipments in the second quarter and show more investor-friendly numbers, so the big discount on the Model Y is valid for already configured cars if the buyer takes delivery by the 30th June.
The Model Y’s deep price cut through the “environmental bonus” is also not cumulative with APR Offers such as “the0% or 1.99% interest offer for financing certain Model Y vehicles“.
Germany abruptly ended electric vehicle incentives last year due to federal budget challenges, leaving automakers holding their hands and offering compensation to buyers to keep price promises.
At the time, Tesla also said it would match government subsidies until the end of last year. In 2024, it appears she’s poised to continue granting an equivalent discount when needed to move more Model Y cars off factory lots.
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