Haribo promotes candy Fr!zzi with the campaign “An explosion of good vibes“, made by Wave Design & Communication.
“By tasting Haribo Fr!zzi sweets you are overwhelmed by a positive energy, comparable to that you feel when listening to your favorite music“: this is the meaning of the concept, live from May to September, with a video strategy planned on Instagram and Facebook and a local activation.
The protagonists of the various videos, selected to best reflect the carefree and playful spirit of the brand, are boys and girls who enjoy tasting the sweets in the range. As soon as they taste them, “they are catapulted into a world of positive vibrations, made of good music, overwhelming tastes and playful shapes, which makes their every moment sparkling”, explains the press note.
Also, this past weekend, candy was featured as sponsor at Party Like A Deejay. At the brand’s stand, visitors were able to get their fill of “good vibes” by tasting Fr!zzi, having fun with many activities and creating content to share online with their friends.
“An explosion of good vibes”. The credits
Here’s who worked on the new Haribo campaign.
Agency: Wave Design & Communication
- Creative Directors: Ketty Leone, Michele Vicari
- Group Art Manager: Chiara Sartori
- Senior Art Director: Michele Occhi, Giacomo Morbidi
- Art directors: Erica Cinquini, Manuela Galli
- Junior Copywriter: Elisa Zampini
- Head of digital: Barbara Valloggia
- Head of brand activation: Katia Cevoli
- Senior Account Managers: Soraya Catalano, Simona Bigioli
- Junior Account Manager: Beatrice Giorgi
- Head of Print Production: Stefano Scroglieri
- Print Production Designer: Flavia Romano
