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CUPERTINO (CALIFORNIA) – It is not yet dawn in Cupertino. But the air of D-Day has been felt since yesterday, throughout the county of Santa Clara. Apple has called together developers, analysts and journalists from all over the world for what promises to be the most important WWDC for some years now. The traditional developer conference, in this 2024 edition, will in fact be that of Apple’s artificial intelligence. A highly anticipated step, not only by users, but also by competitors. The Californian giant travels late compared to the fastest trains (read the Microsoft and Google entry). And understanding, finally, what Apple does with AI has now become a central topic, considering the history of the company led by Tim Cool.
To all AI
Apple, we were saying, undoubtedly has something to catch up on. That’s why AI will likely be the focus of this year’s WWDC. So what do we expect? We expect to see new AI features integrated into iOS 18 (which comes out in the fall). Emerging rumors say that Apple will incorporate artificial intelligence through features such as voice memo transcriptions, faster search and a more conversational Siri. It could also introduce an AI feature that summarizes news, documents and notifications, essentially providing a “smart summary” of what’s happening and what you’ve received.
According to Bloomberg, Apple’s artificial intelligence could create “personalized emojis on the fly, based on what users are typing.”
The real novelty could be linked to the functioning of these updates without the need for an Internet connection, allowing the company to focus on privacy and security. An eventuality which, if confirmed, would provide a certain “wow” effect.
OpenAI or Google
The AI features – which everyone expects on the iPhone – should appear not only on iOS 18, but also on MacOS 15. And the Apple Watch should also have a new and intelligent Siri at its disposal. There is also a lot of curiosity about possible partnerships: the most reliable rumors say that Apple has worked with OpenAI to integrate the company’s technology into iOS 18. Others claim that the choice fell on Google’s Gemini AI.
