» Spotify has announced that it will increase the prices of its Premium plans in the United States

Signals are arriving from the United States regarding Spotify, with probable medium and long term consequences as well in Italy and the rest of Europe for those who have decided to sign up for a subscription. The Individual Premium plan is now priced at $11.99, up from $10.99. Duo is priced at $16.99 (up $2), Family is priced at $19.99 (up $3), and Student is priced at $5.99 (no change).

How Spotify prices will change in 2024 in the United States

This is actually the second time Spotify has raised prices in the last 12 months. In July 2023, the price of the Premium plan went from $9.99 to $10.99, so there was a 20% increase in the last year. Before the July 2023 increase, Duo was priced at $12.99 and the Family plan was priced at $15.99, marking a total increase of 31% for Duo and a 25% increase for Family after the increases of 2024 prices.

Spotify subscribers will soon see emails informing them of the impending price increase. Land emails will include instructions on how to cancel a Premium subscription. On Spotify, users discover and enjoy music, podcasts, and audiobooks. So that we can continue to invest and innovate in our product features and provide users with the best experience, we occasionally update our prices. Over the next month, subscribers in the United States will receive an email explaining what this update means for their subscription.

At $11.99 and $19.99 respectively, the Spotify Premium and Family plans are now more expensive than the equivalent Apple Music plans. Apple’s Individual plan is priced at $10.99 per month, while the Family plan is priced at $16.99 per month.

Spotify had 239 million Premium customers worldwide at the end of the first quarter of 2024, with a gain of 3 million in the period. All in all, the audio streamer has 615 million listeners (free and paid) worldwide.

During its first-quarter earnings call with analysts, Spotify CEO Daniel Ek said the company regularly evaluates its “value for money” ratio against subscription prices and occasionally chooses to raise fees, but he didn’t detail no specific increase planned. at the moment. “We’re constantly looking at how much value we’re adding, how consumers are responding … and what’s the right price point to get value for money,” Ek said on the April 23 call. We’ll see if Spotify prices will also change in Italy.