Prices rising on Italian beaches: the cheapest is Senigallia, despite the price increases

Summer 2024 promises to be expensive for those who want to relax by the sea. An investigation by Altroconsumo on 211 beach establishments in ten Italian cities reveals that spending a week under the umbrella will cost on average 4% more than last year.

SenigalliaDespite the highest increase of 2024, remains the cheapest seaside destination.

Altroconsumo contacted the plant managers of ten locations by telephone and anonymously: Lignano, Rimini, Senigallia, Viareggio, Palinuro, Alassio, Gallipoli, Alghero, Taormina and Giardini Naxos, Anzio. Fees for the have been collected first four rows of umbrellas and sunbeds for the week from 4 to 10 August.

The average cost for a seat in the front row it is 226 euros per week. This figure decreases as you move to the next rows: 210 euros in the second row, 199 euros in the third and 186 euros from the fourth row onwards.

Alassio the location is confirmed more expensive with an average of 392 euros per week for the first row. They follow Gallipoli (289 euros) And Alghero (239 euros)making these destinations less accessible for those on a limited budget.

Senigallia recorded the highest price increase among all the locations analyzed, with a 8% increase. However, it remains the seaside city least expensive among those in the survey of Altroconsumo. Reserve a seat in the front row in Senigallia costs on average 155 euros, a significantly lower price than that of Alassio. This increase, while high, is in line with a general upward trend constant in recent years.

Lignano And Rimini are two other options relatively cheap in the Upper Adriatic, with prices respectively of 164 and 165 euros for the first row. Viareggio And Palinuro they stand at an average of 209 eurosWhile Taormina and Giardini Naxos they are slightly more expensive, with an average of 215 euros. In these locations, the price increase was moderate, if not non-existent in some cases.

The data collected by Altroconsumo shows how the cost of a beach holiday is becoming more and more expensive. Price variations are evident not only between different cities, but also within the same location, between the first and other rows of umbrellas. The trend of increasing prices is a constant in recent years: un average increase of 5% in 2023 and 10% in 2022which resulted in the cost of a day at the beach becoming a real luxury for many Italian families.

For those who want to save, according to data released by Altroconsumo, Senigallia represents a valid option, economically speaking. Lignano also offers competitive rates, making it an interesting choice for beach holidays. However, it is essential to book in advance and consider opting for the rearmost rows, where costs are significantly lower.

Altroconsumo’s investigation highlights a varied and constantly evolving reality, where the choice of seaside resort can make a big difference in the budget of a holiday. Senigalliawith its balance between quality and price, confirms his vocation destination to take into consideration for those looking for contain expenses without giving up summer relaxation.