The 4B tourist section of the IIS Cristoforo Colombo of Adria, in tandem with the Tour Operator Aqua Srl of Taglio di Po, won the competition of the Goethe-Institut, Piazza Affari Tedesco.
Piazza Affari Tedesco, now in its twelfth edition, is a competition designed to create a connection between school and the world of work, encourage the creative spirit of students and facilitate their professional orientation.
The objective of Piazza Affari Tedesco is to ensure that students gain insight into the economic reality of their local area, choose their partner company and develop a business idea together.
Since the competition began in 2012, 250 classes and as many companies have participated. In some cases the students’ business idea was then implemented by the project’s partner companies.
The winning idea is called Triathlonweg and is an excursion in stages, intended for German tourists who want to combine their passion for sport with trips into nature. The Kombitour created by the students of 4B includes a SUP ride on the sea of Rosolina Mare, a bike ride in the pine forest at the mouth of the Adige and, at the end, a canoe excursion on the waters of the Po Delta, in Porto Caleri Botanical Garden.
Led by prof. Licia Cisotto, the class carried out a small market research of both the tourist target and the territory. According to the statistics provided by the Veneto Region on tourist incoming from the province of Rovigo, in first place with 380 thousand visitors per year are Germans, followed by tourists from Poland, Austria and Switzerland. In this catchment area, the majority are German-speaking , a route is offered which, according to the chosen slogan, offers three times sport, three times nature and three times fun. The tourist proposal also took into account the regional relaunch plan for the Po Delta Park, which provides for an investment of 30 million euros to improve its tourist offer. Class 4B stood out not only for the research on the territory and the entrepreneurial idea, but also for the creative proposals to promote the Triathlonweg: an explanatory brochure in German and a commercial for YouTube for which students also composed and sang the jingle.
