The entrepreneur Flavio Briatore bets again on Liguria and doubles his presence in the region by landing with one of his luxury brands, “Crazy Pizza”, the gourmet pizza brand that he created in the most exclusive places in the world, from Monte Carlo to Porto Cervo and Doha. In a few days there will also be the opening of Twiga in Ventimiglia, which will be built in the splendid setting of the “Baia Beniamin”. But in the meantime, last night in the Varazzina Marina “Crazy Pizza” opened its doors, having already done a “test” in September by opening a temporary store as part of the Genoa Boat Show, achieving great success. In that period, Briatore had announced that he wanted to land in Liguria with his activities: “In my opinion the Ligurian Riviera has nothing to envy of the French Riviera, which is why I want to invest”.
The places in Briatore have a decidedly high target, the pizzas are sophisticated with pata negra and caviar as ingredients, for those who like it. These openings will certainly bring large numbers of people, including international ones, to the region, therefore a source of pride in a period in which there is a certain uncertainty.