After months and months of ups and downs, it seems Tesla models are slowly starting to fall again. There Model Yis now available in Norway with a price repositioning of 5,000 euros.
According to information provided by the car manufacturer, the Model Y has undergone a reduction of 60,000 Norwegian crowns, equivalent to 5,200 euros at the exchange rate, on the different versions offered on the market. The current price therefore goes to 414,990 Norwegian crowns, i.e 36,141 euros. This price reduction aims to strengthen the competitiveness of the American model in a market where it still holds a solid 15% share, despite having lost some ground in the first months of 2024.
Although the Model Y ended the previous year with a 18.2% market share in Norway, the introduction of new alternatives such as the Volvo EX30, which is rapidly climbing the ranking of the best-selling cars in Europe due to its very competitive price, and the improvements made to the Volkswagen ID.4 (very popular in Norway) have affected sales of the American crossover. The Model Y accounts for virtually Tesla’s entire market share in Norway, while the Model 3 accounts for just 1.9% of registrations. It remains to be seen whether this price drop will affect all of Europe sooner or later.
Currently, in Italy the prices of the Model Y start from 42,690 euros for the standard rear-wheel drive version (i.e. more than 6500 euros difference compared to the Norwegian market), while the Long Range Dual Motor reaches 51,990 euros. Additionally, the Model Y will receive a major update (referred to internally as “project Juniper”), the timing of which is unclear. The rumors report a release period around mid-2025.
Tesla Model Y made history by becoming the world’s best-selling car in 2023, marking a unprecedented triumph for electric vehicles. Its success was driven by the combination of key factors that convinced millions of buyers around the world, demonstrating the potential of electric cars in the global automotive market.
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